B2B Reads: AI Strategy, Sales Agility, Brand Trust, and Influencer Momentum

Summary

Some of our favorite B2B sales and marketing posts from around the web this week.

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

Mastering B2B Sales In 2025: From Proven Strategies To Future Trends by Besnik Vrellaku, Forbes Business Council

With sales teams facing rising expectations and compressed buying cycles, staying relevant means rethinking strategy. This article breaks down the proven tactics that are still working in 2025—like deep customer listening and intent-based selling—alongside newer shifts like tighter RevOps alignment and AI-enhanced personalization.

The New B2B Marketing Playbook: What’s Working In 2025 by Kelly Starman, Forbes Councils Member

In 2025, top B2B marketers are reengineering their strategies by deeply integrating AI—not just to automate tasks, but to transform how they analyze performance, engage audiences, and outpace competitors in a rapidly evolving digital landscape. Success now hinges on pairing this AI-driven precision with disciplined budget optimization and a sharp eye on emerging consumer trends, turning uncertainty into a competitive advantage.

In B2B, It’s Brand or Bust by Digge Zettenberg-Odh

Procurement, finance, and legal teams— sometimes overlooked in B2B marketing—heavily rely on brand familiarity to evaluate risk and vendor reliability. Inconsistencies in messaging, design, or tone across touchpoints can damage credibility and quietly push your company out of the consideration set.

The Disappearing Divide: Why B2B And B2C Marketing Are Starting To Look A Lot Alike by Kobi Ben-Meir

B2B and B2C marketing are merging—and it’s changing everything. B2B marketers are adopting tactics like personalized content, influencer partnerships, and short-form video to better engage real people behind buying decisions. Meanwhile, B2C brands are focusing more on long-term relationship-building—blurring the line between the two and reshaping what modern marketing looks like.

‘Embrace the change or get left behind’: Inside the rise of B2B influencers by Amrit Virdi

B2B influencer marketing is accelerating as brands tap into credible voices to reach niche audiences with authenticity and relevance. No longer a nice-to-have, influencer partnerships are now a strategic tool for building trust, humanizing brands, and driving high-value engagement across the funnel.

Have a wonderful weekend and thank you for reading! If you have B2B news sources you rely on we’d love to hear about them. Please share them with us.