Karla’s App of the Week: HubSpot’s Content Assistant & ChatSpot.ai


By Karla Sanders, Engagement Manager at Heinz Marketing

As a B2B marketing professional, you understand the importance of creating quality content to engage with your target audience. However, this task can be time-consuming and daunting, particularly if you’re managing multiple campaigns. Fortunately, HubSpot’s latest AI-powered tools, the content assistant and ChatSpot.ai, are designed to save you time and streamline your workflows. Content assistant and ChatSpot.ai use advanced artificial intelligence (AI) technology from industry-leading AI systems, OpenAI, to make work easier for marketing, sales, and customer service professionals.

Content Assistant

The content assistant is a particularly valuable tool for marketers and sales teams. It provides a range of options for ideating, creating, and sharing quality content quickly and easily. For example, it can suggest blog titles related to your product or service, generate a complete blog post outline for that title, and write content for blog posts, landing pages, website pages, sales and marketing emails, and knowledge base articles.

One of the most significant benefits of the content assistant is its ability to streamline your content marketing workflows into one place. This feature saves you time and energy by eliminating the need to switch between multiple tools and platforms. Instead, you can manage your entire content marketing strategy from the HubSpot platform, making it easier to stay organized and focused on your goals.

The content assistant is currently available in private beta, which means that HubSpot is still testing and refining the tool. However, you can sign up to try it out and see how it can help you create better content faster.


Another key feature of HubSpot’s AI-powered tools is ChatSpot.ai, which offers a natural language chat-based user experience to help you complete various tasks. This tool can be particularly helpful for sales and customer service professionals who need to manage a high volume of inquiries and requests.

With ChatSpot.ai, you can add contacts and companies to the HubSpot CRM, create custom reports related to marketing, sales, and customer service, and draft professional, effective sales emails personalized to the recipient. This tool is available in public alpha, which means that it’s still in the early stages of development. However, it shows great promise for improving the way that B2B professionals work and interact with their customers.

One of the most significant benefits of ChatSpot.ai is that it’s incredibly easy to use. The tool offers a simple chat-based interface that allows you to complete tasks quickly and easily. You don’t need to be a technical expert or have a deep understanding of AI to use ChatSpot.ai effectively. Instead, you can focus on your core tasks and let the tool handle the rest.

Another benefit of ChatSpot.ai is that it’s highly customizable. You can use the tool to create custom reports that are tailored to your specific needs, rather than relying on pre-built templates that may not provide the insights you need. This feature allows you to gain a deeper understanding of your customers and make data-driven decisions that drive growth and revenue.

Overall, HubSpot’s AI-powered tools offer a range of benefits for B2B marketing, sales, and customer service professionals. These tools can help you save time, streamline your workflows, and connect more deeply with your customers. By leveraging the power of AI, you can create better content faster, manage your contacts and companies more efficiently, and make data-driven decisions that drive growth and revenue.

If you’re interested in learning more about HubSpot’s AI-powered tools, you can sign up for the content assistant beta or ChatSpot.ai alpha today. These tools are just the beginning of what promises to be an exciting new era in B2B marketing and sales, and they offer a glimpse into the future of what’s possible with AI-powered technology.