Meet the Heinz Marketing Team

Prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 20 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.  Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty. Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers.  Matt restored his 105-year-old historic farmhouse in Kirkland, Washington with his wife, Beth and shares it with three young children, a dog, two rabbits, and seven chickens

Matt Heinz Speaking Engagements

You can read more from Matt on his blog, Matt on Marketing, follow him on Twitter, or check out his books (listed below) on Amazon.com.

• Full Funnel Marketing
• Modern Marketing Field Guide
• Successful Social Selling
• Successful Selling
• Are You Selling Pants, Or Selling A Dream?
• Move The Mouse & Make Millions!

Maria Geokezas specializes in developing and executing customer acquisition, retention and loyalty initiatives. With over 20 years of experience, she has overseen every step of the customer life cycle and managed multi-channel B2B and B2C marketing campaigns. Her integrative approach and collaborative style delivers quantifiable results in cost per acquisition, customer lifetime value and marketing ROI. Maria helped Harley-Davidson launch their popular co-branded rewards card, oversaw the REI membership program, and expanded the customer base of local companies like HomeStreet Bank and Washington Mutual. She lives in Seattle with her husband and no pets. In her spare time she enjoys traveling, skiing, wine tasting and yoga.

Sheena has been doing administrative work, literally since 6^th grade when the principal asked her to be a helper in the school office.  Over the past many years since studying Business Administration in college, she’s excelled in Office Management, Registration/Communications, and Executive Assistance.  Her experience spans industries as diverse as Development, Health Care, Retail, Importing, Construction, Education, Finance, and now B2B Marketing.  In her previous two positions, spanning 15 years, she enjoyed being actively involved in several aspects of marketing.  Sheena lives with her husband in Sammamish along with their Australian Shepherds and an old cat.  She looks forward to her dinner/wine group and neighborhood book club gatherings and in her spare time she loves decorating and playing with her granddaughter.

Josh is a client engagement manager at Heinz Marketing, responsible for the planning, strategy, and execution of predictable pipeline initiatives for his clients. Graduating from Seattle Pacific University in 2015, Josh began his career at Heinz Marketing that fall, and since then, has overseen and helped drive the success of numerous marketing campaigns, sales initiatives, content development efforts, and lead generation activities for companies spanning multiple industries and sizes.

With specialties in content writing, persona development, webinar and event strategy, and data-driven inbound and outbound marketing strategy, Josh brings a wide-range of expertise to every project he works on.

He currently lives in Bellevue, WA where he has turned his apartment into an indoor greenhouse to satiate his plant obsession.

Lisa has more than 15 years of B2B marketing experience, with a passion for marketing technology and operations.  She is responsible for driving successful client engagements and ensuring every project benefits from all of Heinz Marketing’s collective expertise and capabilities.

Lisa graduated from the University of Washington in 2003 with a major in Business Administration and a concentration in Marketing, and went on to earn certifications in Graphic Design and Technical Editing. She is also a Marketo Certified Expert.  She lives in Kirkland with her husband and their two young boys.  In her (rare) spare time she enjoys reality TV, wine tasting and musicals.

Brenna is a graduate of Washington State University with a major in Marketing and a minor in Communications. Brenna is responsible for coordinating and implementing demand generation programs for Heinz Marketing clients. Brenna is an expert in developing and running high-yield campaigns through multiple owned and paid channels, including LinkedIn, Google, Twitter, and FaceBook. Brenna also provides analytical and attribution services for clients.  She has brought over her experience at Microsoft Bing Ads in Search Engine Marketing and is excited to apply that knowledge and is now a Certified Marketo Expert. In her spare time she enjoys being active and doing anything outdoors, watching Seahawks games and trying new places to eat. Go Cougs!

Stephanie has over 12 years of experience in digital marketing strategy running B2C and B2B marketing campaigns. She is passionate about user experience and analytics to drive results.  Stephanie’s responsibilities include the development of marketing acquisition campaigns for Heinz Marketing clients and establishing successful marketing programs.

Stephanie graduated from Washington State University and has managed digital marketing and product development projects for companies like Microsoft, AT&T, and Lindal Cedar Homes.  She spends her free time traveling, exploring local breweries, hiking with her family, and photography.

Lauren Dichter joined the Heinz Marketing Team after graduating from the University of Washington with a Bachelor of Arts in International Studies and a Professional Sales Certificate from the Foster School of Business. She started out at as a part-time intern during the last quarter of her senior year and we snatched her up before she could get away.  While she is primarily responsible for coordinating and communicating with clients, Lauren also focuses on writing copy and producing dynamic strategies for sales enablement, and doing some inbound lead outreach.  In her free time, you can find Lauren at a Husky football game, eating good food, or spending time with family and friends (maybe even all 3 at once). Go Dawgs!

Winfield (or Win) joined the Heinz Marketing team in 2019.  He has a background in fundraising, entrepreneurship and digital marketing.  Prior to joining, he spent time at OfferUp Inc. as well as on multiple political campaigns in Washington.  Win grew up in Dallas, TX where he founded a garden box business with his brother that helped them pay for college. He graduated from Lewis & Clark College in Portland, OR with a Bachelor of Arts in Art History, with special focus on public art and architecture.

In his free time Winfield spends his time listening to as much music as possible and reading as many books he can get his hands on.

Kailee graduated with her Bachelor of Science degree from Washington State University in 2017 with a major in Wild Life Ecology and a minor in Art.  She helps the Heinz Team remotely with database and social media management tasks.  She recently earned a Masters Degree in Natural Resources at the McCall Outdoor Science School in McCall, Idaho.  In her spare time she likes to take hikes with her mini Australian Shepherd, Bentley.

Michelle graduated from Washington State University in 2015 with a Bachelor of Arts in Business Administration, emphasis in Marketing, and a minor in French language. Most of her career background thus far has consisted of working in a B2B setting within the SaaS industry. Before diving into the marketing world, Michelle worked as an account manager, helping customers succeed in using their products and ensuring ROI. She then took a leap of faith into inbound marketing, working cross-functionally with sales to develop demand generation campaigns. She specialized in marketing automation and continued down that path in the consulting space before coming to Heinz Marketing in January 2020.

While much of her experience has been technical, Michelle would consider herself creative by nature. Because of this, she is enjoying digging into multiple sides of marketing that allow her to express her creativity, solve problems, and develop new strategies.

Michelle takes any chance she can to travel the globe, and spends her free time outdoors, playing board games, and spending quality time with friends and family! Go Cougs!