Meet the Heinz Marketing Team

Matt, President and Founder of Heinz Marketing, brings 20 years of marketing, business development, and sales experience from a variety of organizations and industries. He is a prolific author and nationally recognized, award-winning blogger. He is also a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways. Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success, and customer loyalty. Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers.   

A few of his favorite things: College football, woodworking, BBQ, quality time with family, books, Whidbey Island, crosswords, and epic sandwiches.

Matt Heinz Speaking Engagements

You can read more from Matt on his blog, Matt on Marketing, follow him on Twitter, or check out his books (listed below) on Amazon.com.

• The Predictable Pipeline
• Full Funnel Marketing
• Other titles from Matt Heinz

Maria oversees client services and leads our team of talented consultants with empathy, integrity, and a true desire to see them grow personally and professionally.  For our clients ranging from early-stage start-ups to global enterprises, she specializes in developing and executing customer acquisition, retention, and loyalty initiatives. With over 20 years of experience, she has overseen programs, strategies and tactics touching every stage of the revenue funnel — from thought leadership, GTM and demand generation efforts, to sales and marketing alignment and always within the framework of excellent, above-and-beyond customer experience. Her deep industry expertise, integrative approach, and collaborative style are just a few reasons clients tell us she is instrumental in getting quantifiable results in cost per acquisition, customer lifetime value, and marketing ROI. 

A few of her favorite things: Silly Rom-Com movies, Dio Liskaria Beach in Leros, Greece, Rose in the summertime and Cab Franc in the winter, Nachos of any variety, and punny humor.

For the Heinz Marketing headquarters, Sheena is the glue that holds everything together and the one who makes things happen.  First for our president, Matt, but also for the whole team.  With over 30 years’ executive admin experience from a variety of sectors, she brings a wealth of knowledge and experience to help keep everything running smoothly and does it with a smile.  One of her creative outlets (and superpowers) is making events and celebrations special, personal, and memorable.  She is detail oriented (to a fault sometimes [her words]) but also creative.  She serves as our Finance, HR, IT, and Facilities liaison and is our go-to for anything and everything office management and operations related. 

A few of her favorite things: Learning about functional medicine and health (which came in handy when she recently whipped the pants off stage 3 cancer), thrifting, decorating, flowers, family photos/videos, the colors plum and teal, puns, cooking, and entertaining.

Lisa drives successful client engagements and ensures every project benefits from Heinz Marketing’s collective expertise and capabilities. By overseeing the consultant team, she makes sure every client engagement has the resources and expertise to deliver a powerful solution and amazing customer experience. She has more than 15 years of B2B marketing experience and has developed a passion for marketing technology and operations. She’s managed successful marketing automation platform migrations and often has clients returning to work with her again and again. In addition to a bachelor’s degree in Marketing from the University of Washington (Go Dawgs!), she went on to earn certifications in Graphic Design and Technical Editing. She is also a Marketo Certified Expert and loves sharing her knowledge with the rest of her team – whether they like it or not. 

A few of her favorite things: The Bachelor, jalapeno chips, Sauvignon Blanc any time of year with any food (who needs wine pairings??), her two crazy boys, and true crime podcasts.

Payal manages the entirety of the client engagement from the strategy development to the execution of tactics and ensures goals are met with a positive customer experience. With over 11 years of B2B marketing experience, her focus has been marketing strategy development, translating business objectives into integrated marketing campaign plans, campaign execution, and tracking through meaningful KPIs. She has successfully brought cross-functional teams together for GTM planning; is experienced in demand generation, content planning, sales enablement, and conversion rate optimization in all stages of the sales funnel. 

Her love for data and analytical skills are matched with her quest to learn the tools she uses and her hands-on approach. She holds an MBA in Marketing and has studied Digital Marketing Analytics from UW. Payal has been in the Greater Seattle area since 2007. 

A few of her favorite things: Spending time with her 2 daughters, playing Monopoly Deal, bike riding, cooking, and Bollywood dancing.

A doer, a thinker, (but not a candlestick maker) Josh spearheads the go-to-market plans, ABM programs, and predictable pipeline initiatives for his clients. While a big-picture guy, Josh also thrives on rolling up his sleeves to uncover buyer needs, develop competitive content and messaging, and orchestrate campaigns across channels and audiences. And with 5 years of experience in B2B agency marketing and demand generation, he brings his creativity, expertise, and fresh perspectives to every situation—an advocate for his clients and their success.

Josh believes marketing isn’t solely about generating leads, but also about crafting meaningful engagement experiences that create long-term, loyal customers.

A few of his favorite things: Plants, podcasts, and pcomics.

Brenna is responsible for strategizing, coordinating, and executing demand generation and account-based marketing programs for Heinz Marketing’s clients. She also helps clients report on the success of their campaigns, identifying metrics, and creating dashboards. She is a Marketo Certified Expert and often instructs clients on how to set up or optimize their marketing automation and CRM platforms. Brenna is a graduate of Washington State University with a major in Marketing and a minor in Communications. She enjoys helping clients become more knowledgeable about marketing and isn’t afraid to dig into an issue, even if it’s something she isn’t familiar with.  

A few of her favorite things: Anything outdoors (walks, hikes, Spikeball!), Seahawks and Coug football games, trying new recipes and restaurants, traveling, and great wine!

Stephanie is responsible for delivering predictable pipeline development strategies and tactics centered around the ideal customer profile, positioning and content, and account based marketing programs for Heinz Marketing’s clients. She helps clients develop messaging frameworks to unify content across marketing channels and to develop marketing campaigns.  Stephanie has over 15 years of experience in digital marketing strategy that resulted in driving demand for both B2C and B2B products and services.  She is passionate about customer experience, using analytics to make informed decisions, and  driving results for each of the clients she works with. 

A few of her favorite things: Hiking the PNW, photography, Seahawk and WSU football, adventures with her son and dog, and gardening. 

Lauren does a little bit of everything at Heinz Marketing, and will even step up to help manage hefty projects. As a Marketing Consultant, she mostly develops components of ABM strategies like personas, messaging along the B2B buyers’ journey, content strategy, and more. But her specialty within ABM is custom-designing target account identification processes for clients. Lauren also produces sales enablement materials and assists in multi-channel campaign development. Recently, she became a Marketo Certified Associate and is using her newly-gained knowledge to set up email nurtures and other campaigns in the platform. Before interning—and then starting—as a Marketing Coordinator at Heinz Marketing, Lauren interned in sales at a successful SaaS company. She now translates what she learned from that experience on the phone with prospects and inside of the Salesforce CRM into her role as consultant. Moreover, she studied B2B sales in college, receiving a Professional Sales Certificate from the Foster School of Business at UW’s Seattle campus, along with a B.A. in International Studies. 

A few of her favorite things: Her 2 nephews, Spanish language and culture, walking around Seattle’s Greenlake neighborhood, eating feta cheese and kalamata olives, championing human rights, watching Law & Order SVU, traveling the world, and laughing with family and friends.

Michelle assists in developing demand generation and account-based marketing campaigns for our clients. She helps design and implement content marketing, digital advertising, and sales enablement strategies with the goal of generating more leads. Prior to coming to Heinz Marketing, Michelle attended Washington State University, receiving a Bachelor of Arts in Business Administration and a minor in French language. Fresh out of college, she started as a customer success manager for a local SaaS company. After that, she took a leap of faith into inbound marketing, specializing in marketing automation and continuing down that path before coming to Heinz Marketing. While much of her experience has been technical, she would consider herself creative by nature. Because of this, she enjoys digging into multiple areas of marketing that allow her to express her creativity, solve problems, and develop new strategies.

A few of her favorite things: Thai food, traveling, spending time outdoors, playing board games (Scattergories anyone?), and spending quality time with friends and family. Go Cougs!

Win assists with copywriting, campaign execution, market research, and more.  Prior to joining Heinz Marketing, he spent time at OfferUp Inc. as well as on multiple political campaigns in Washington.  He grew up in Dallas, TX where he founded a garden box business with his brother that helped them pay for college. He graduated from Lewis & Clark College in Portland, OR with a Bachelor of Arts in Art History, with special focus on public art and architecture.

A few of his favorite things: Listening to as much music as possible and reading as many books as he can get his hands on.

Kailee helps the Heinz Marketing team remotely with database and social media management projects. She has a Bachelor of Science degree from Washington State University with a major in Wildlife Ecology and a minor in Art. She earned a Masters Degree in Natural Resources at the McCall Outdoor Science School in McCall, ID. She is a full time Resource Conservationist at Palouse-Rock Lake Conservation District, working for us part-time.

A few of her favorite things: Baking, spending time outdoors, listening to music, and snuggling her pets. Go Cougs!