Meet the Heinz Marketing Team

Matt, President and Founder of Heinz Marketing, brings 20 years of marketing, business development, and sales experience from a variety of organizations and industries. He is a prolific author and nationally recognized, award-winning blogger. He is also a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways. Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success, and customer loyalty. Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers.   

A few of his favorite things: College football, woodworking, BBQ, quality time with family, books, Whidbey Island, crosswords, and epic sandwiches.

Matt Heinz Speaking Engagements

You can read more from Matt on his blog, Matt on Marketing, follow him on Twitter, or check out his books (listed below) on Amazon.com.

• The Predictable Pipeline
• Full Funnel Marketing
• Other titles from Matt Heinz

As COO, Maria is the driving force behind client service delivery and customer experience. She wears many hats; also overseeing the company’s growth initiatives and business operations.  She leads our team of talented Engagement Managers and Consultants with empathy, integrity, and a true desire to see them grow personally and professionally. With over 20 years of experience, she has overseen programs, strategies and tactics touching every part of a company’s growth — and led client teams through organizational and operational changes always focused on the client’s business objectives. Her deep industry expertise, integrative approach, and collaborative style are just a few reasons clients tell us Heinz Marketing is instrumental driving results.

A few of her favorite things: Ted Lasso, Dio Liskaria Beach in Leros, Greece; a good California Chardonnay, cheesy Nachos and pun-y humor.

Cherie is the first point of contact for developing new strategic business partnerships. She welcomes the opportunity to share offerings that both meet clients’ needs and drive growth for Heinz Marketing. With an eclectic background that includes an undergraduate Theatre degree, a stint in feature film & TV development, a graduate degree in Clinical Psychology & working as a psychotherapist, along with close to two decades in media sales – Cherie has been recognized as someone who embodies integrity, creativity, strategic thinking, empathy, and drive. Her consultative, solution-focused approach, honed during her psychotherapy days, makes her a natural at forming trusted relationships in the business community.

A few of her favorite things: Spending time with her two grown daughters and listening to their folk-rock band – The Rayes, traveling abroad (with a special nod to Spain), gardening, a bagel/lox/cheese schmear with a heavy dose of capers (“the New Yorker in me”), Bourbon/neat, and most ethnic foods.

For the Heinz Marketing headquarters, Sheena is the glue that holds everything together and the one who makes things happen.  With over 30 years’ executive admin experience from a variety of sectors, she brings a wealth of knowledge and experience to help keep everything running smoothly and does it with a smile.  One of her creative outlets (and superpowers) is making events and celebrations special, personal, and memorable.  She is detail oriented (to a fault sometimes [her words]) but also creative.  She produces our podcast, Sales Pipeline Radio, coordinates or blog, serves as our finance liaison, employee engagement lead, and handles everything office management related. 

A few of her favorite things: Writing of all kinds, learning about functional medicine and health (which came in handy when she recently whipped the pants off stage 3 cancer), thrifting, decorating, flowers, family photos/videos, the colors plum and teal, puns, cooking, and entertaining.

Lisa ensures Heinz Marketing runs like a well-oiled machine by overseeing Business Operations, including Finance, HR, IT, and Office Administration. In addition, in her role as Marketing Operations leader, she supports the internal Growth team to meet their objectives with the resources and expertise they need. She has more than 15 years of B2B marketing experience and has developed a passion for marketing technology and operations. In addition to a bachelor’s degree in Business Administration with a concentration in Marketing from the University of Washington (Go Dawgs!), she went on to earn certifications in Graphic Design and Technical Editing. She is also a Marketo Certified Expert and loves sharing her knowledge with the rest of the team – whether they like it or not.

A few of her favorite things: The Bachelor, jalapeno chips, Sauvignon Blanc any time of year with any food (who needs wine pairings??), her two crazy boys, and true crime podcasts.

Payal manages the entirety of the client engagement from the strategy development to the execution of tactics and ensures goals are met with a positive customer experience. With over 11 years of B2B marketing experience, her focus has been marketing strategy development, translating business objectives into integrated marketing campaign plans, campaign execution, and tracking through meaningful KPIs. She has successfully brought cross-functional teams together for GTM planning; is experienced in demand generation, content planning, sales enablement, and conversion rate optimization in all stages of the sales funnel. 

Her love for data and analytical skills are matched with her quest to learn the tools she uses and her hands-on approach. She holds an MBA in Marketing and has studied Digital Marketing Analytics from UW. Payal has been in the Greater Seattle area since 2007. 

A few of her favorite things: Spending time with her 2 daughters, playing Monopoly Deal, bike riding, cooking, and Bollywood dancing.

Tom leads client engagement teams from initial onboarding through execution and ensures excellent customer experiences along the way. He has over 10 years of experience working in marketing and communications roles, as well as ample experience in high-growth companies. His business knowledge and skill with positioning, branding, analytics, and messaging enable him to lead consultant teams to drive meaningful results on client projects. He loves working collaboratively on marketing challenges and helping clients get the most out of their engagements with Heinz Marketing.

Prior to joining Heinz Marketing, Tom worked building a company from 2 to 30+ employees, and was involved in marketing agencies before that. He holds his degree in Business Administration from Foster School of Business at the University of Washington, with a focus in marketing.

A few of his favorite things: Hiking, backpacking, games of all kinds, SCUBA diving, and wildlife tours around the world.

Karla is responsible for leading various client engagements. She acts as an essential connection point between the company and the clients, providing a great experience from onboarding to execution. She brings with her 12 years of extensive marketing experience from various industries ranging from Tech, Banking, Fast-Moving Consumer Goods, Non-Profits, and Retail. Her expertise in project management, client services, and most specially, marketing strategy planning and development enables her to effectively lead a team of Marketing Consultants to achieve the business and marketing objectives of their clients. Prior to joining Heinz Marketing, she worked at a leading financial services company as a Product and Marketing Manager. She also worked at multinational companies like The Coca-Cola Company and NESTLĖ. She graduated with honors with a degree in Communications at the University of the Philippines.

A few of her favorite things: Indoor and outdoor gardening, interior designing, hiking, camping, fishing, and volunteering at her local church and community.

Brenna is responsible for strategizing, coordinating, and executing demand generation and account-based marketing programs for Heinz Marketing’s clients. She also helps clients report on the success of their campaigns, identifying metrics, and creating dashboards. She is a Marketo Certified Expert and often instructs clients on how to set up or optimize their marketing automation and CRM platforms. Brenna is a graduate of Washington State University with a major in Marketing and a minor in Communications. She enjoys helping clients become more knowledgeable about marketing and isn’t afraid to dig into an issue, even if it’s something she isn’t familiar with.  

A few of her favorite things: Anything outdoors (walks, hikes, Spikeball!), Seahawks and Coug football games, trying new recipes and restaurants, traveling, and great wine!

Lauren does a little bit of everything at Heinz Marketing, and will even step up to help manage hefty projects. As a Marketing Consultant, she mostly develops components of ABM strategies like personas, messaging along the B2B buyers’ journey, content strategy, and more. But her specialty within ABM is custom-designing target account identification processes for clients. Lauren also produces sales enablement materials and assists in multi-channel campaign development. Recently, she became a Marketo Certified Associate and is using her newly-gained knowledge to set up email nurtures and other campaigns in the platform. Before interning—and then starting—as a Marketing Coordinator at Heinz Marketing, Lauren interned in sales at a successful SaaS company. She now translates what she learned from that experience on the phone with prospects and inside of the Salesforce CRM into her role as consultant. Moreover, she studied B2B sales in college, receiving a Professional Sales Certificate from the Foster School of Business at UW’s Seattle campus, along with a B.A. in International Studies. 

A few of her favorite things: Her 2 nephews, Spanish language and culture, walking around Seattle’s Greenlake neighborhood, eating feta cheese and kalamata olives, championing human rights, watching Law & Order SVU, traveling the world, and laughing with family and friends.

Michelle assists in developing demand generation and account-based marketing campaigns for our clients. She helps design and implement content marketing, digital advertising, and sales enablement strategies with the goal of generating more leads. Prior to coming to Heinz Marketing, Michelle attended Washington State University, receiving a Bachelor of Arts in Business Administration and a minor in French language. Fresh out of college, she started as a customer success manager for a local SaaS company. After that, she took a leap of faith into inbound marketing, specializing in marketing automation and continuing down that path before coming to Heinz Marketing. While much of her experience has been technical, she would consider herself creative by nature. Because of this, she enjoys digging into multiple areas of marketing that allow her to express her creativity, solve problems, and develop new strategies.

A few of her favorite things: Thai food, traveling, spending time outdoors, playing board games (Scattergories anyone?), and spending quality time with friends and family. Go Cougs!

Brittany works with the team and clients to develop and implement marketing programs across multiple channels including email, website, social media, digital advertising and more. Assisting with these marketing programs from start to finish, she helps manage campaigns and report on their performance. At the core of her passion for marketing, she aspires to not only help achieve strategic objectives but to help drive client stories meaningfully. Prior to joining the Heinz Marketing team, she gained experience in marketing from the lens of public relations at a marketing agency in Hawaii – her home state. A graduate of the Shidler College of Business at the University of Hawaii at Manoa, she holds a degree in Marketing and International Business.

A few of her favorite things: Exploring Yelp for new restaurants, action/psychological thriller movies, adventures to Trader Joes, and milk tea!

Cameron assists with lead generation campaigns, preparing promotional material, creating measurement reports for clients, and more. He has an entrepreneurial state of mind and is a driven self-starter. Prior to joining Heinz Marketing, he worked at several different B2B tech startups in the Gaming and Virtual Reality industries working on social media and content creation. He graduated from the University of Washington with a bachelor’s degree in Business Administration, with a focus on Marketing.

A few of his favorite things: Snowboarding in the winter and biking in the summer. A PNW native that loves the outdoors. Enjoys being around friends and family, and following the latest consumer tech. Go Dawgs!

Rachel is responsible for developing, implementing, and designing content marketing, ABM, and demand generation strategies. She is an organized, creative, and innovative marketer with proven expertise and commitment to optimizing business opportunities. Prior to joining the Heinz Marketing team, she worked at several Fortune 500 companies. She graduated from Bellevue College with her bachelor’s degree in Digital Marketing.

A few of her favorite things: Spending time with friends and family, traveling, Audrey Hepburn movies, concerts, and music.

Win assists with copywriting, campaign execution, market research, and more.  Prior to joining Heinz Marketing, he spent time at OfferUp Inc. as well as on multiple political campaigns in Washington.  He grew up in Dallas, TX where he founded a garden box business with his brother that helped them pay for college. He graduated from Lewis & Clark College in Portland, OR with a Bachelor of Arts in Art History, with special focus on public art and architecture.

A few of his favorite things: Listening to as much music as possible and reading as many books as he can get his hands on.

Carly assists with internal social media marketing, campaign execution, market research, and more. Prior to joining Heinz Marketing, Carly graduated from Eastern Washington University with a Bachelor’s degree in Marketing and in Management. One of her favorite parts about marketing is creating and implementing custom strategies for each company and helping bring their stories to life. Raised in the Greater Seattle area, Carly loves going camping and kayaking around the San Juan Islands in the summer, skiing at Snoqualmie Pass in the winter, and enjoying the beautiful scenery of Western Washington all year long, rain or shine.

A few of her favorite things: Spending time with family and friends, traveling, watching Disney movies, playing board games, exploring new eateries, and enjoying a really good book.

Mina helps the team and his clients strategically plan their marketing and sales efforts to optimize for the highest possible conversion rate. He does this with a focus on implementing the right content, at the right time, to the right people. Mina graduated from Western Washington University with a degree in Business Administration with a Marketing Concentration. His versatility has allowed him to apply his skills to help non-profits, marketing agencies, start-ups, B2C small businesses and more.

A few of his favorite things: Dogs, endurance running, building things, puns, meeting new people, and traveling.

Dan assists with copywriting, lead generation campaigns, insight research, sales cycle development, and more. Assisting with these marketing programs from beginning to end, he creates campaigns and tracks their performance. Prior to joining Heinz Marketing, Dan spent almost 15 years with companies like Apple Inc., Amazon Web Services, and Synology in Business and Consumer Technology sales. Dan graduated from the University of Central Florida, with a Bachelors of Arts in Cinema Studies and a Minor in Mass Communication.

A few of his favorite things: Dungeons & Dragons, writing original screenplays, the music of David Bowie, his family, his cats, and of course…anything Marvel.