Recent Posts

By Brian Hansford, Director of Client Services, Heinz Marketing I prefer to take handwritten notes but the disconnect on getting them to my computer is a pain. Transposing handwritten notes to some kind of document is time consuming and tedious for me.  I like having a physical record of my notes by I have wanted … Continued

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. In the meantime, here are some B2B Reads that we … Continued

Just because it’s easy to measure, and compare yourself measurably to your competitors, doesn’t mean it’s worth tracking let alone basing your sales model on it. I’m not at all arguing that Web visits aren’t important.  But if you’re building a sales pipeline model for your business, traffic shouldn’t be a direct part of the equation. Too … Continued

By Matt Heinz, President of Heinz Marketing “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including  Anthony Iannarino, Dave Brock and Trish Bertuzzi) participated as well. Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what … Continued

Although the concept of direct, targeted account marketing is not new, a disciplined and coordinated focus on account-based marketing (ABM) across the B2B marketing industry has come on like gangbusters over the past 12 months. Numerous service and software providers have joined the movement and are providing much-needed tools to enable more precise, focused and … Continued

You tell me you don’t leave voicemails because YOU don’t listen to your own. You tell me you prefer to send text messages to prospects because that’s what YOU like to receive. You tell me the sales process doesn’t work because YOU don’t like following it (so assume others won’t either). You tell me Twitter … Continued

By Matt Heinz, President of Heinz Marketing Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio, which runs live every other Thursday at 1:00 p.m. Pacific, moving soon to 11:30 a.m. Pacific.  It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & … Continued

This is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here. SproutSocial is one of those tools I’ve seen and heard about so many times over the past few years, yet … Continued