Recent Posts

I’ve been thinking a lot lately about what makes for a great B2B marketer.  As we grow the Heinz Marketing team, as well as help our clients evaluate new talent, I’m looking for a mix of experience, hard skills and values.  Here are seven areas I’ve found really matter. 1. Revenue responsibility Marketing needs to … Continued

This is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here. With April Fools Day right around the corner, it’s high time to bring pranks to your smartphone (or the smartphones of … Continued

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. In the meantime, here’s some of what we’re reading: 7 … Continued

Post by Rebecca Smith, Marketing Coordinator – Heinz Marketing I don’t know about you, but I’m pretty floored with the discussion and insights from the Martech webinar yesterday morning. As it was repeatedly stated by every panelist, seamlessly integrating marketing and technology is hard. One of the panelists said: “The ‘shock’ factor isn’t as attainable … Continued

“How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including  Anthony Iannarino, Dave Brock and Trish Bertuzzi) participated as well. Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what have become the standard “How I Work” … Continued

Twenty years ago, buyers & sellers both understood what a white paper was.  It was technical, lengthy, heavily footnoted.  It wasn’t “value-added” content.  It wasn’t “top of funnel”. Today, the term “white paper” is at best representative. Maybe even metaphorical. It’s just not a valuable externally-focused term.  Do you really think millennials understand what a white … Continued

By Brian Hansford, marketing technology practice lead for Heinz Marketing CMO’s and CIO’s must work closely to build a marketing technology stack. Scott Brinker’s 2015 Marketing Technology Landscape captures over 1,800 vendors in 43 categories. This is exciting and overwhelming! The technologies currently used by your organization and the options to make changes are daunting. … Continued