Recent Posts

Some of the best demand generation marketers I’ve worked with have actually come from the sales side.  They spent the early part of their career carrying a bag, owning a quota. They know that effective B2B marketing isn’t about pretty pictures and cold lists and flashy trade show booths.  They know that everything boils down … Continued

Guest Post by Scott Huntington According to Cisco, video is predicted to make up about 55 percent of Internet traffic by 2016. It is also predicted to take up about one-third of all online advertising in the same time frame. Traditionally, businesses have struggled to market to other businesses. After all, business owners are savvy … Continued

This is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here Guest post by Robert Pease, CMO Practice Lead – Heinz Marketing I spent several years working directly with marketing … Continued

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. In the meantime, here’s some of what we’re reading: 5 … Continued

Guest post by Sangram Vajre of Terminus. If you’re in the B2B marketing or sales industries, then you’ve likely found yourself perusing product reviews and reports at some point in your career, whether you were evaluating a potential purchase using peer reviews on sites like TrustRadius, G2Crowd or seeing how the competition stacked up in … Continued

“How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including  Anthony Iannarino, Dave Brock and Trish Bertuzzi) participated as well. Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what have become the standard “How I Work” … Continued

Guest Post by Aseem Badshah – Founder and CEO of Socedo The phrase “machine learning” often elicits a sense of futuristic eeriness, like a farfetched idea plucked from robot-centric sci-fi movie. But in fact machine learning isn’t an idea of the future, it’s a process widely used by modern businesses and platforms to improve and optimize … Continued