Recent Posts

It’s easy to experience the fear of missing out (FOMO).  Easy to let that fear consume you, distract you, second-guess your decisions. But what are you really missing? You could have been there but you chose not to be.  Could be because something else was more important, or because another priority was higher.  It could … Continued

By Rebecca Smith, Senior Marketing Consultant for Heinz Marketing The problem in many ABM strategies is a lack of variation in content to actually engage the right audience. Many marketers pigeonhole themselves into creating content for one sole purpose. Usually this purpose is one of two things: top of funnel, awareness-generating type content, or its … Continued

I was excited to attend the TechFestNW conference in Portland last week where I was on a couple of investor panels as part of my involvement as an advisor with the Cascade Angels Fund, a Pacific Northwest regional seed fund. Great event, super people, and great venue (Portland Art Museum). There are lots of pitch coaches … Continued

This is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here. We have two podcasts now: Our weekly Sales Pipeline Radio as well as the infamous Marketing Kranks podcast. Podbean makes … Continued

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. In the meantime, here are some B2B Reads that we … Continued

Six years ago I first shared a version of my “daily do list“, which focuses me daily on a number of tactical but important tasks to feed my network, work my pipeline, learn and share, etc. Since then the list has gone through a number of revisions and additions.  It’s still on my daily task … Continued

By Matt Heinz, President of Heinz Marketing “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including  Anthony Iannarino, Dave Brock and Trish Bertuzzi) participated as well. Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what … Continued

In a crowded marketplace it makes sense that you need to spend a lot of time and money to stand out from the crowd. Generating a lead is no small feat, even for the most experienced marketer. In the last few years, we’ve finessed the sales funnel even further. Nurturing that lead with relevant emails … Continued