Recent Posts

Written by Robert Pease, CMO Practice Lead – Heinz Marketing Inc. Content and its role in marketing activities and sales pipelines has taken on increasing importance in the last several years.  At this point, companies know (we hope) that they should have a content strategy and that there should be metrics in place to measure … Continued

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. In the meantime, here’s some of what we’re reading: A … Continued

Let’s say you’re attending an upcoming conference and have asked for the registration list.  The conference can’t give you the whole list, they say, but they will give you a list of titles & companies. No problem! Go to LinkedIn, and click on Advanced Search. Then click on People. Add the title and company name … Continued

How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including  Anthony Iannarino, Dave Brock and Trish Bertuzzi) participated as well. Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what have become the standard “How I Work” … Continued

By Maria Geokezas, director of client services for Heinz Marketing Maybe you’ve heard about the 3% rule? It states that at any given time 3% of your market is ready to buy (Vorsight). I’m that 3%. I’m ready to buy. I have a need, and some urgency around it. I did some research to identify … Continued

Guest post by Yvonne Brandon, principal at Brandon Multichannel Marketing Services As a former IBM field sales rep turned B2B marketer, I’ve found that every prospects has a personal reasons for needing to solve business problems. If the objective behind every B2B email nurture program is to keep hand-raisers engaged until they’re ready to buy, … Continued

To the inexperienced eye, tweet chats can be chaotic and difficult to follow.  It’s a ton of information flowing seemingly at once, multiple conversations in the same stream.  But once you’re used to it, I’m now convinced that tweet chats are fantastic tools for marketers and participants alike. If you’re not familiar, the basic idea … Continued

By Rebecca Smith, marketing coordinator for Heinz Marketing This is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here. There are a lot of different HTML text editor tools out there. … Continued