Recent Posts

This is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here. Not a designer? No problem. Canva has you covered.  It certainly won’t replace professional design, but in cases where you … Continued

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. In the meantime, here’s some of what we’re reading: The … Continued

By Matt Heinz, President of Heinz Marketing “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including  Anthony Iannarino, Dave Brock and Trish Bertuzzi) participated as well. Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what … Continued

It may be true that up to two-thirds of the buying process is completed before sales gets actively involved (based on research from Forrester and others), but it’s important to keep in mind that this statistic is an average.  It’s reflective of what everyone is doing melded together, on the buyer and seller side, vs. … Continued

I don’t often wax on about online events, but if you’re in B2B marketing or sales, and especially if your organization uses Salesforce.com, you will want to check this one out. Statistic abound how using a CRM can help your sales team sell more, but it is not without its challenges and limitations.  Keeping your … Continued

Whether you attended this year or not, enjoy the following morsels courtesy of Marilyn Cox, Director of Industry Marketing for the Oracle Marketing Cloud . # 1: Target external factors like trends, category spend, product use and importance, competitive presence. # 2:  Also target internal factors like solution delta, domain knowledge, messaging, sales readiness, database. … Continued

This is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here. This week’s app of the week is courtesy of Maria Geokezas, Director of Client Services – Heinz Marketing Inc. … Continued