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My dad talks about going to the drug store when he was a kid, taking a seat at the soda fountain, and asking for a “Zombie.”  It was a carbonated drink with a pump from each of the soda flavors.  Frankly that sounds terrible to me, but he loved it. You can approximately recreate that … Continued

By Maria Geokezas, VP of Client Services at Heinz Marketing One of the most popular blog posts we do is the “How I Work” series that posts every Thursday.  Over the last 3 years, we’ve interviewed a very respectable collection of B2B sales, marketing or business leaders.  From industry leaders like Carlos Hidalgo, Craig Rosenberg … Continued

Sales Pipeline Radio #51: Q&A w (add Twitter handle)  By Matt Heinz, President of Heinz Marketing Late in 2015 we started producing a radio program called Sales Pipeline Radio, which currently runs every Thursday at 11:30 a.m. Pacific.  It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales … Continued

This is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here. This past spring my neighbor and I rebuilt a second of a fence separating our properties.  We both bought various … Continued

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. In the meantime, here are some B2B Reads that we … Continued

As more B2B companies develop a coordinated influencer program, they’ll do well to consider not just target audiences and channels but also direction. More specifically, how you develop inbound influence as well as outbound influence. Inbound influence is focused on how you work with existing, third-party influencers to help tell and amplify your story. Oubound … Continued

By Matt Heinz, President of Heinz Marketing “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including  Anthony Iannarino, Dave Brock and Trish Bertuzzi) participated as well. Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what … Continued

We want all of our marketing to be accountable, measurable.  But that doesn’t mean every ad, every impression, needs to be justified by immediate response.  Just because you can measure it doesn’t mean it will, or should, drive sales right away. Advertisers for generations have understood this and profited from it.  You don’t run a 30-second … Continued