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By Lisa Heay, Marketing Consultant for Heinz Marketing To be honest, I’m in marketing for a reason.  I had big dreams when I was a kid of being a marine biologist, but let me tell you, I lasted about two weeks in my high school biology class before realizing that it’s hard!  Math, science, statistics—those … Continued

By Matt Heinz, President of Heinz Marketing “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including  Anthony Iannarino, Dave Brock and Trish Bertuzzi) participated as well. Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what … Continued

Just like the proverbial kettle, staring and wishing and hoping isn’t going to make it mature faster. You can’t sit back and hope that your deals close. But you equally can’t sit and anxiously stare at your opportunity report, nor can you badger your prospects every day for an update.  The first is unproductive, the … Continued

I see a ton of bad marketing and sales development outreaches daily – poorly-written emails, desperate LinkedIn messages, voicemails read from a bad script for the 80th time today by a rep who clearly could care less. I see failed mail merges, templates that don’t render in mobile, misspelled names, empty subject lines, etc. It’s … Continued

By Matt Heinz, President of Heinz Marketing Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio, which runs live every other Thursday at 1:00 p.m. Pacific, moving soon to 11:30 a.m. Pacific.  It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & … Continued

This is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here. Submitted by Robert Pease, Pipeline Performance Practice Lead, Heinz Marketing, Inc. I admittedly have a love/hate relationship with my calendar and meetings. … Continued

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. In the meantime, here are some B2B Reads we love: … Continued

It’s not really a fair question.  They ultimately work towards the same objectives, but they operate with very different economics. If you need sales right away, you’d better advertise.  It’s the fastest way to get your message and offer in front of the right people right away. The downside?  It’s expensive, it’s merely renting attention … Continued