Recent Posts

A handful of times this year I’ve had the honor of helping companies translate The Challenger Sale framework from CEB into a practical, operational framework for their sales & marketing teams. This typically starts with a basic understanding of what The Challenger Sale is, and for those who haven’t read the book we put together … Continued

Well folks, it’s here—the holiday season is in full swing, and no matter where you stand on when to begin the festivities, I think we can all agree that once the “jingle hop has begun,” it’s nearly impossible to avoid. I’m, shamelessly, a full-fledged proponent of celebrating the holidays as soon as possible.  I adore … Continued

This is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here. It’s been said that sitting is the new smoking, and if you’re in B2B sales & marketing you likely sit … Continued

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. In the meantime, here are some B2B Reads that we … Continued

With the holidays in full swing, what better way to enjoy them than with good food, great friends, and some delicious mixed drinks? It’s time to pull out the cocktail shaker and copper mugs. Here are this year’s Heinz Marketing Holiday Cocktails.  Cheers! Want to save these recipes for later? Download them all here!  (Click … Continued

By Matt Heinz, President of Heinz Marketing “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including  Anthony Iannarino, Dave Brock and Trish Bertuzzi) participated as well. Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what … Continued

We are excited to announce the addition of The Marketing Kranks podcast to Heinz Marketing.  I’ll be spending some time with colleague Brian Hansford talking about the good, bad, and ugly of B2B sales and marketing.  We regularly discuss a wide range of topics in the office about what we’ve seen, what we think, and … Continued