In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here’s some of what we’re reading for our B2B Reads:
10 Signs Your CEO Has an Outdated View of Marketing
You may need to be the one to help bridge the gap if your CEO has been spouting out these outdated strategies and statements. Great insights, Nataly Kelly.
How to Improve Influencer Engagement? Avoid These 50 Fails
There is more to Influencer Marketing then spamming and asking for favors. Check out these tips on what NOT to do when building these relationships. Thanks, Lee Odden.
How to Turn Bloggers (and Other Influencers) Into Your Brand Champions
Making bloggers into your company’s best friend requires more than lavish gifts. Bloggers want to know that what they write is valued and here are some ideas. Great tips, Jeff Foster.
Just Out! Top 30 Sales & Marketing Tools to Follow at #DF15
We hope you don’t get lost at Dreamforce 2015! To help you keep up with all of the events this article has the top 30 Twitter handles. Great stuff, Nancy Nardin.
5 Reasons Why the Internet Can’t Replace Salespeople
Having a human touch is your company’s strongest force to developing relationships with customers. Salespeople can adjust their pitch to a customers’ needs and talk them through the process unlike any computer. Thanks for insight, Giselle Walsh.
10 Inbound-Marketing Hacks Your B2B Company Should Be Using
Reuse, repurpose, and recycle! Old content that has great results can be updated and reused with these 10 hacks for B2B marketing. Great article, Aaron Agius.
5 Proven Ways To Improve Inside Sales and Field Alignment
There needs to be a stronger collaboration between inside sales and sales reps. The alignment is more important than ever to present a unified front to customers. Awesome points, Lisa Toner.
13 Ways to Drive Sales With Your Company Blog
We cannot emphasize enough the value of a company blog! It allows you to keep your website updated with new, relevant content that your customers will be interested in reading. Thanks, Scott Gerber.
Implementing A Sales Process: 4 Classic Mistakes To Avoid
Without organized execution the sales process will fail. It is crucial to provide proper training, coaching and support of the sales process to your team. Awesome insights, Frederic Lucas.