Earlier this week in Cleveland I presented the below summary of a number of recent research projects highlighting how buyers are operating today – what they’re interested in, what they want from suppliers, how their behavior changes at different stages of the buying journey, etc.

It features research from our own studies as well as work from CEB, Uberflip, SnapApp and more.

The deck below is fairly self-explanatory and available for download.

  • Zach Dilworth

    Great insight Matt! The updated preferred downloadable content at early stages in the buyers journey was really helpful.

    I wonder if you might have that broken down even further by generation: millennials vs gen x’ers.