By Matt Heinz, President of Heinz Marketing
“How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino, Dave Brock and Trish Bertuzzi) participated as well.
Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “How I Work” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.
This week I’m thrilled to feature Rebecca Kline, General Manager, Growth at PagerDuty. Rebecca has led marketing teams at some of Silicon Valley’s fastest-growing tech companies including Malwarebytes, SentinelOne and Ascentive. Here in her own words is how she gets stuff done.
Location: San Francisco
Number of unread emails right now? Three
First app checked in the morning? Twitter
First thing you do when you come into work? Check email and faithfully make my To Do List on paper. Every day.
What is your email management strategy? Not inbox zero, but less than 50 in Gmail so can see all in one view. Anything more and I tend to lose sight. I work out of inbox, so anything remaining in inbox needs actioning. Pro-tip, as we are a Google Suite shop having an ex-Google Cloud employee on your team really helps! She has a whole deck of amazing productivity hacks that she built for new employees who are feeling the learning curve of acclimating to G Suite.
Most essential app when traveling? Do I have say only one? I love Swarm and check-in everywhere. There are still many of us loyalists out there. Swarm has a global map of every place I have ever been, with a decent search feature. Useful for remembering restaurant names, locations, and any late night antics that you can’t quite recall due to jet lag and/or booze. Also, I pay the $50 or whatever a year for TripIt – going back many years. I think it’s the only mobile app I pay for? And then United, because I’m one of those people. When at home I also track planes with Flightradar24, because aviation is cool.
How do you keep yourself calm and/or focused? Calm? Lol. Focused I use active calendar blocking and also take advantage of working on Sundays for deep work.
What’s your perspective or approach to work/life balance? Work hard, play hard. I’ve hired good people throughout my career and have never and will never let childcare, personal obligations or other issues become “team commentary”. Good people will deliver and be accountable. And when people need to take time, they take time. Overall though, I’m not a workaholic or anything like that. I mean I think about work 24/7, but I’m not always working 🙂 Going out for hikes or downtime/vacation is when the best ideas come. Working smarter, empowering folks to make decisions, and quickly identifying issues helps teams be unstoppable. Likewise, not addressing issues is the killer of teams.
Are there any work rituals critical to your success? I do like a good plan, broken into iterations. I believe in agile teams. Time blocking and planning is everything.
What apps/software/tools can’t you live without? G Suite is the absolute best for collaboration. File storage and accessibility aspects are not great, but collaborating in real time on slides, docs, spreadsheets makes everything go so much faster. It also drives team mentality, collective ownership, and shared learning.
What’s your workspace like? We just expanded to a new floor at Pagerduty and it’s a nice change of pace! We grew so fast and were just packed to the brim on one floor. Leasing space in a place like San Francisco is an art in of itself. And on the homefront I do believe in dedicated work spaces. In my office I have inspirational pictures and personal mementos, as well as writing apparatus of all kinds (Le Pens, Sharpies). Starting by drawing or writing just clicks for me. Am a big fan of pen to paper.
What’s your best time-saving shortcut or lifehack? Home isn’t much different than work. G Suite, Calendaring, Reminders, To Do Lists. Goals all committed to spreadsheets, every year. Nothing too wild. I do have a pending weekend “for fun” project to see what I can start to automate with Zapier.
What are you currently reading? Had a yearly goal to read two books a month this year. Made it to about 5 books, and then stalled. I do still keep buying the books though. Books all over the place. I just end up reading Twitter though. Not recommended for obvious psychological reasons, but alas…it’s a goal in progress.
Last thing you do before leaving work? No end of work rituals really. I try to walk home a lot, so typically change back into sneakers. And then GTFO.
Who are some mentors or influencers you wish to thank or acknowledge? I have a lot of people who help me, depending on industry or sector. My cyber friends help with cyber. Sales with Sales. Marketing and so on. I also strongly believe in returning the favor, doing good deeds. The Weak Ties in networking is real! So no names, but a lot of people have helped me be a cross-functional go to market and technology leader. I am forever grateful, and always do what I can to help others in return. Lifting others up is a fundamental piece of who I am.
Name some supportive people who help make it possible to do what you do best? Husbando for sure. He’s a biologist. We are wired similarly. His presentations more high pressure than anything I have ever had to do though. Imagine a pack of nobel prize winning scientists picking apart your work!
What’s the best advice you’ve ever received? There’s a lot of advice out there, but you have to know you. Do what is right for you. And you can’t let others define you (or your work).
Name a guilty pleasure TV show. I watch all of it. This and Twitter are why my book goals not being met. Loving Killing Eve right now!
Anything else you want to add? Matt Heinz 4 prez!
Fill in the Blank: I’d love to see BLANK answer these questions. How about Kathy Macchi over at Inverta? She’s a boss!