In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Many Executives Are Afraid of Finance. Here’s How They Can Gain Confidence
A look at how managers can increase their understanding of how finance works. Thanks for your insight, Mihir Desai.

The 11 Best Abandoned Cart Emails To Win Back Customers
How to convert lost business and turn a lost profit into a brand enthusiast. Thanks, Rebecca White.

Fierce Prioritization
Fierce prioritization can apply to more than just business. Thanks for your thoughts, Brad Feld.

CCPA: What B2B Marketers Need to Know
Are you familiar with CCPA? Here’s what you need to know. Thanks, Howard J. Sewell.

How to Achieve Marketing & Sales Alignment to Build Brand Trust
Marketing and sales alignment is a known issue, but it’s necessary if you want to build brand trust. Thanks for the advice, Mark Schmukler.

27 Content Offers and Lead Generation Examples To Drive Demand
Some great lead gen and content offer examples to check out. Thanks, Nash Haywood.

Email Marketing Isn’t Owned Media—It’s Granted Media
Email marketing has an unfortunate reputation as being owned, when really it’s owned by marketing’s subscribers. Thanks for your thoughts, Chad S. White.

Focus on the Critical Few KPIs and Avoid the Trivial Many
Making sure the company is aligned around the right objectives is crucial for it’s success. Great article, Marc Odenweller.

15 Smart Strategies to Speed Up Your Sales Cycle
The number of variables and blockers in each sale make it impossible to fool-proof the system entirely. But there are still some things you can do to speed it up. Thanks for the strategies, Clair Murdough.

The Value in Going Viral (And Five Steps to Improve Your Odds)
Even if you have an A-list celebrity re-tweeting you, you’ve still got to have the right message at the right time if you want to go viral. Thanks for the tips, James Fell.