B2B Reads: A.I Edition Revisited


In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. This week, we’re focusing on a hot topic in today’s business world: artificial intelligence (A.I) in sales and marketing.

How to Boost Your Business Sales — Both With and Without AI by William Lam
Quit seeing AI as a competitor, and instead focus on what makes humans unique to the sales process. By leveraging A.I. smartly, with your own human approaches, you can give your business a huge sales boost.

The State of Generative AI & How It Will Revolutionize Marketing by Caroline Forsey
Ultimately, AI won’t replace humans — but the humans who know how to properly leverage AI will replace the humans who don’t. Here we’ll explore some of the strongest opportunities for AI in the marketing world today, backed by HubSpot Original Research.

Boost Your Sales Performance With AI Sales Assistant Software by Khoshant Lande 
AI has become an integral part of the sales industry, offering numerous advantages that can streamline your sales process, improve engagement, and increase your bottom line. In this guide, we cover the importance of AI in sales, and provide you with an overview of the best AI sales tools available.

Generative CRM — Here’s What It’ll Mean For Your Business by Ari Bendersky
Generative AI is poised to reshape CRM across companies in the years to come. See how this buzzy new tech, when used with your CRM, can help your teams work more efficiently and create better customer experiences.

10 Things A.I Can Do For You Right Now by Juliane Waack 
The future of artificial intelligence is exciting but for most of us, the more relevant question is what artificial intelligence can do to support our work, reduce workloads and increase efficiency right now. Here’s a few examples of how AI can help with sales and marketing operations today.

5 Ways to Utilize AI for Sales Forecasting by Danielle Antosz
Predicting future sales is notoriously difficult, and traditional sales forecasting methods are often inaccurate This post will explore five common ways to use AI for sales forecasting to help you make the best business decisions.

Generative AI: We’ve Been Here Before by Mike Driehorst
Generative AI will lead us to the next revolution in marketing – but it’s one we’ve seen before. SmartBrief’s Mike Driehorst looks back at the changes brought on by digital photography, and discusses two trends that will emerge from the growth of the latest revolutionary technology.