B2B Reads: Being More Productive, Livestreaming Tips, and the Rise of Virtual Selling


In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Should Midsize Companies Play Offense or Defense in a Downturn?
Recessions are hard on midsize companies, who tend to play defense by implementing across-the-board cuts during tough times. But it’s not the only strategy, and likely not the best one. Thank you for the informative read, Vijay Govindarajan, Anup Srivastava, and Aneel Iqbal.

How to Achieve Business Agility: These Four Shifts in Mindset Are a Must
Achieving business agility is more difficult than training a few of your staff members as Agile scrum masters and implementing daily standups. It requires that all levels of your organization—workers, middle management, and, perhaps especially, the C-suite— to shift their beliefs and behaviors in four fundamental ways. Thank you for the read, Jim Ewel.

How Being More Productive Starts With Doing Nothing
It’s gotten harder to create mental breaks as work and home have blurred. Here are ways to get your brain a rest. Thank you for the read, Annemarie Dooling.

“Doing More,” Is Not A Growth Strategy! Neither Are Miracle Cures!
We look, we develop and we execute, this all works until it doesn’t. It’s what we do when this happens that separates high performers from the mediocre. Thank you for the great read, David Brock

Livestreaming Tips Every Content Marketer Needs to Hear
How many times a day does your phone ding to notify you someone is “live?” Livestreaming video has become a standard way to share ideas, information, and expertise. Thank you for the tips, Stephanie Stahl.

Why People Don’t Always Speak Up At Work
New research from the University of Pennsylvania explores why employees tend to be uncomfortable with speaking up, and what managers can do about it.  Interestingly, the study suggests that the link between speaking up and staying silent is not as clear-cut as we might think. Thank you for the informative read, Adi.

Knowing How Your Competitors Are Positioned: The Key to Competitive Intelligence
If you haven’t done a competitor positioning assessment recently, you’re not alone. Claiming your own unique position can make a big difference in the effectiveness of your marketing and the success of your sales efforts. Thank you for the read, Lawson Abinanti.

The Rise of Virtual Selling and Implications for Sales Enablement
At least for most, the world continued to turn, and life began to move on. The travel and hospitality industries got crushed but hi-tech did pretty well. Zoom and Netflix did awesome! Thousands of small businesses with little/no cushion and ongoing overhead went under. But the Internet that we’d come to rely on over the past 30 years suddenly was everything. Thank you for the read, Barry Trailer

SEO for CEOs: What you need to know
Search Engine Optimization (SEO) is one of the more mysterious aspects of digital marketing; difficult to understand or manage, driven by arcane rules, and dominated by “leave me alone in my cave and let me work my magic” vendors. But it’s important; you can’t claim to be successfully engaging in online marketing without doing a proper job on your SEO. Thank you for the great read, Kristin Zhivago

What is Self Care? A Simple Practice of Self Care Rituals
Sometimes, in our dogged pursuit of our goals and quest for self improvement, we forget to take care of our most important resource: our own well-being. Thank you for the important read, Jiji Lee