B2B Reads: Creative Ways to Motivate Sales Teams, How to Build Ethical B2B Practices and More!

Summary

Some of our favorite B2B sales and marketing posts from around the web this week.

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

How B2B Sales and Marketing Leaders Are Getting the Most from Generative AI [INFOGRAPHIC] By Jamie Cleghorn and Jens Friis Hjortegaard
Leading companies are finding ways to deploy generative AI at scale, giving them an edge in the coming years.

Content Marketing For B2B: Why You Need It And How To Get It Right By John Crabill
The vast majority of B2B marketers are implementing content marketing strategies to attract the ideal customer and increase sales. How can you create a successful and engaging campaign that attracts leads and beats the competition?

Thought Leadership Is on Trend, but Few Can Pull It Off By Jason Ball
Producing effective thought leadership content is well worth the investment. It will help your brand stand out from the crowd. It’ll attract like-minded customers who will be easier to convert and more profitable over time. And it will dissuade those companies who were never a good fit for your business in the first place. Yes, it is hard to carry off. But the potential returns make it worth it.

B2B Sales Incentives: A Creative Way to Motivate Your Sales Team By Jessica Huhn
The B2B sales incentives your company offers can make a big difference in sales performance. Here are the top incentives that boost motivation and the bottom line.

Demystifying B2B Sales Prospecting: Methods That Work Today By Kent Wu
By embracing the strategies in this article (among others) you’ll be better equipped to navigate past gatekeepers and consistently connect with the decision-makers they guard. By applying the methods outlined here, set yourself up for success in your prospecting efforts.

Building an Ethical Foundation in B2B Marketing By Steve Brown
For B2B marketers, embracing ethical decision-making is not just about avoiding negative consequences but actively fostering trust, respect and integrity in every interaction. By prioritizing ethical practices, B2B marketers can keep their strategies practical and aligned with the broader goals of corporate responsibility and legal compliance.