B2B Reads: Bigger Budgets, 2024 Trends, LinkedIn Ad Tips and More!

Summary

Some of our favorite B2B sales & marketing posts from around the web this week.

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

More than 50% of B2B Marketers Report Bigger Budgets By Constantine von Hoffman
If the economy holds steady through the end of the year, it’s likely more marketers will see increased budgets next year.  75% of marketers reported an increase in their spending on artificial intelligence. The average AI spend increase was 28%.

It’s Time to Start Thinking of B2B Marketing as an Investment By Bjoern Sjut
B2B digital marketing may not share every similarity with B2C marketing, but it can certainly benefit from using some of its tactics. Instead of seeing marketing as a one-off cost block, B2B marketers should use the attribution and measurement tools at their fingertips to unlock the ROI perspective that B2C marketers are used to.

It’s a Great Time to Build Your Career in B2B Marketing ByTequia Burt
The LinkedIn B2B Marketing Benchmark, has given us fresh insights to share about the state of the B2B marketing career field. Whether you’re a marketing leader looking to add to your talent pool or someone ready to take on a new and exciting marketing career, now is the best time to be in B2B.

Will Your B2B Marketing Strategy Keep up with the Latest B2B Trends for 2024?By Jon Paget 
By redefining our sales processes and better providing for the needs of the self-serve customer, B2B marketers will be addressing one of the biggest and most significant shifts in buyer behavior.

A Great Brand Story is a Powerful B2B Marketing Strategy By 1827marketing.
With authentic stories that speak to B2B sensibilities, brands can forge lasting professional connections on a more human level. The specific narrative formats, content vehicles, and activation tactics should align with your positioning and audience. Read on for some principles that provide some guidelines for developing a great brand story.

8 Step Lead Generation Framework for LinkedIn Ads By Theresa Sturm
The basic principle of every Lead Generation activity: Find the people that have a problem you can solve. In this article, Theresa concentrates on paid ads and shows you the 8 steps to build solid ground with LinkedIn Ads for Lead Generation.

16 Essential Social Media Marketing Statistics for 2023 By Syed Hassan Zaman
Social media statistics can help you formulate a robust strategy. Read this blog to learn about the latest trends in the digital world!