B2B Reads: CEO Expectations, Breaking Habits, & Real-time Leadership

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

What Emerging Company CEOs Really Expect of Marketing and Sales Leaders
Forrester analysts share their insights into what chief executive of emerging B2B companies are looking for to build their revenue engine. Thank you for the great read, Nadia Cameron.

The Future Trajectory of Sales is Selling Outcomes
The idea of selling a solution arose because B2B clients stopped trusting simplistic products and services. Now, clients have developed a similar disinclination to buying a “solution.” Thank you for the great read, Anthony Iannarino.

How to Identify Content Pillars for Your Marketing Ecosystem
Stepping back to develop the larger framework can help you turn those individual content marketing efforts into high-return initiatives that move the needle on brand awareness and other high-benefit areas. Here’s how content pillars can help you build a stronger content marketing ecosystem. Thank you for the great read, Liz Alton.

Reimagining B2B Customer Experience: A Post-Pandemic Path Forward
COVID-19 was a transformative force in all sectors. For B2B organizations, the challenges and opportunities spurred by the pandemic meant making a myriad of changes—a shift toward digital sales chief among them. Thank you for the great read, Mira Kopanarov.

Three Techniques to Break Unproductive Habits
We all develop habits, good or bad, as we go through the routine of our day. Eliminating negative habits is just as important as developing positive habits. Thank you for the great read, Kevin Nichols.

3 Reasons Why Your Business Needs Real-time Leadership
Whether it is a lack of gender or cultural diversity, a massive generational shift or your employees’ voices speaking up on a host of social and economic issues, you need to pay close attention to the new realities. In order to meet the expectations of a savvy workforce and customer base, here are three facts to keep in mind. Thank you for the great read, Michelle Ray.

To Combat Death By Webinar, B2B Hybrid Events Hit Yet Another Gear
There has been a toe in the water with live events and lots of progress with hybrid events, but creating a compelling, core digital presence is the rule of the day. That’s why as B2B marketers look to 2022, there has been an indelible shift in how they approach their event investment as well as content creation. Thank you for the great read, Kenneth Hein.

Innovative Strategies for Modern Marketing Success
As we rush full-speed into the golden age of automation, marketing teams must utilize a combination of technology, data and insights, audience definition and acquisition, operational efficiency, best practices, and automation strategies to ensure success and scalability. Thank you for the great read, Jay Kulkarni.

5 Ways To Write Effective User-Friendly Product Descriptions
Here are 5 tips to help write product descriptions that satisfy user intent, provide users with a great experience and compel them to click the “Add to Cart” button. Thank you for the great read, Gaurav Sharma.

Move Over, Content; Creativity Is The New Capital ‘C’
With potential clients consuming so many media ads per day, how can a company ensure they formulate a genuine, creative story that culminates in an unskippable brand? Typically, many brands think that “content is king”; however, the magic of creativity is making a comeback. Thank you for the great read, Henric Larsson.