B2B Reads: Chronic Complainers, Timely Content & Mistakes


In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

7 Truths about Chronic Complainers Every Leader Needs Today
From what identifies a chronic complainer to how to respond to chronic complainers in your life and work space. Thank you,Dan Rockwell, for the great read.

4 Lies About Success It’s Time To Defeat
There’s a common thread…sometimes unspoken, sometimes articulated, that suggests that success always has to come at the expense of the deeper or more important things in life. Even ‘success’ itself is an elusive term. What does it mean? Thank you for the great read, Carey Nieuwhof.

 Bridging the Gap Between Live and Virtual Events
There’s a better chance for success when brands integrate events programming across the organization. As a recent survey shows the right hand seldom knows what the left hand is doing when it comes to melding virtual and in-person B2B events. Thank you for the great read, Patricia Yeager.

B2B Enterprise Marketing Strategy in a Pandemic World: Chris Brogan on Marketing Smarts [Podcast]
How often do you pick your head up and look at your brand position from a market perspective? How often should you stop the day-to-day work of running a marketing organization to see whether you’re making any big-picture progress? Thank you, Kerry O’Shea Gorgone, for the great read.

How to Use Timely Content to Build Brand Awareness and Authority
High-quality evergreen content is an essential element of a seasoned marketer’s content ecosystem. Managed effectively, it builds a foundation to boost your search engine optimization (SEO) performance for the long run, giving your brand a lasting impact. Thank you Rose de Fremery, for the great read.

4 Mistakes New Leaders Make
We are always growing and learning as leaders. A part of that growth involves examining our past beliefs and actions and considering whether or not we were mistaken. Thank you for the great read, David Burkus.

How to Build an Effective B2B Customer Retention Plan
Customer churn is a top concern for any business. If you aren’t able to get on top of customer retention, your bottom line can be completely devastated. The best way to reduce churn is to create a robust customer retention plan that both retains those all-important current customers and gives you a solid grounding to scale your business. Thank you for the great read, Ben Harper.

A Good Branding Strategy is Critical To Your Overall B2B Marketing Plans
With the advent of the Covid-19 pandemic companies and even audiences are now experiencing an online content crisis of sorts. This is why content marketers and B2B Marketing leaders are now required to not only rethink their content strategy to make it more personal, relevant and creative enough to stand out from the crowd. Thank you for the great read, Paroma Sen.

Have You Tried the Zoom-in, Zoom-out Storytelling Format Yet?
For a lot of presenters, both virtual and in-person, storytelling is a powerful tool for connection, humanization, and relatability. However, for many presenters, telling stories doesn’t come naturally. Thank you for the great read, Mimi Johnson.

Instead of Multitasking, Go All In On Your Tasks
The joke is that true multitasking, or “parallel processing,” doesn’t exist. Our brains cannot do it; they simply aren’t designed for it. Instead, they switch back and forth from task to task, one at a time. This causes mental overload and reduces efficiency. Thank you for the great read, Naphtali Hoff.