B2B Reads: Customer Trust, the Hard Truth, and Bad CEOs


In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Clubhouse vs. Podcasts: Which Should Marketers Use?
The message — of the importance of voice to bring people together — is just as true for podcasts as it is for Clubhouse. Which leaves many marketers wondering: Which one is more worth my time? Thank you, Caroline Forsey, for the informational read.

Three Ways to Build Customer Trust in an Increasingly Out-of-Control World
How we attempt the seemingly impossible task of winning back trust in a world that shows every sign of spinning out of control is what brands need to focus on right now. Thank you for the insightful read, Stephen Denny.

Proving Marketing to Execs (Part 2): Marketing’s Language Problem
You have to translate marketing into the language of business to get more respect from the C-suite. But marketing has another problem—the basic way marketers use marketing language. Thank you, Allen Weiss, for the great article.

8 Things that Make or Break a Virtual Presentation
The exponential growth of technology has impacted every aspect of how we live and do business. In order to keep up, you must be good at virtual presentations. To surpass your competition, you will need to be extraordinary. Thank you, Mark Sanborn, for the great tips.

The Hard Truth About Being a CEO
Navigating the role of a CEO is unlike any other, which leaves many new CEOs and leaders struggling to find their footing. Thank you, Michael Blanding, for the read.

How to Manage Your Content Assets So They’re Found and Used
Since the turn of the millennium, digital media of all kinds have become an increasingly significant part of our everyday experience. This digital media boom is driven by a combination of trends and innovations, and navigating it all creates challenges for consumers and enterprises alike. Thank you for the great insight, Theresa Regli.

Five Sales Productivity Obstacles You Need To Overcome
Sales leaders recognize that meeting sales goals consistently requires a broad-based contribution from everyone on the team — not just a few star players. How do you foster that contribution and help sales teams be truly productive? A starting point is to understand some of the key productivity challenges that today’s sales teams face. Thank you, Phil Harrell

Selling Hours
The mindset seems to be that if your time is what got purchased, the boss wants to be sure you’re spending all of that time at work on work. If we’re not buying or selling hours, what, exactly do we measure and how are we compensated for it? And if we’re not selling our time but our contribution, does that further self-center the culture? Thank you, Seth Godin, for the insightful read.

Why Bad CEOs Fear Remote Work
The way work is done by employees is always visible, highly regulated and uses the methods executives prefer, rather than what’s best for everyone’s productivity. When fearful CEOs talk about workplace culture, they’re really talking about workplace control. Thank you for the great read, Scott Berkun.

7 Ways a Hybrid Work Model Could Fail (And How To Avoid Them)
There’s a whale-sized appetite among executives to make dramatic changes as part of transitioning out of remote-only mode. But will reimagined workplaces be the rising tide that lifts all ships or the Leviathan that swallows us whole? Thank you, Dominic Price and Sarah Goff-Dupont,for the great read.