B2B Reads: How CMO’s market through a turbulent economy, How to build high-trust cultures, How culturally intelligent leaders make decisions and more
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
Big stars, big productions and big emotions: what’s behind the ‘B2C-ization’ of B2B? By Sam Bradley
B2B chief marketers have taken a magpie’s approach to their marketing strategies in recent years, raiding the consumer brand bag of tricks. How useful will that approach prove over the long term?
How CMOs Are Marketing Through a Turbulent Economy by Megan Graham and Katie Deighton
Marketing leaders aim to continue purpose-led marketing despite economic concerns
What B2B marketers must know in the face of a potential recession by Andrea Cruz
This article unpacks how a looming recession impacts B2B marketers and the key factors to consider to successfully navigate this landscape.
Trusted Leaders Build High-Trust Cultures by Jim Clemmer
A leader’s track record and reputation are the underlying “gold standard” of their trust currency. Positive actions increase their trust account balance. Negative actions decrease trust and quickly runs a leader’s trust account into red ink.
Team leadership lessons from Steven Spielberg by John Baldoni
Directing a film is like managing a small team. As such, it demands more than organizational skills; it requires reading people. John shares lessons learned from Steven Spielberg, one of the giants of modern cinema.
Are We Creating The Value Our Customers Value? By David Brock
Decision-making has always been part of leadership, but it’s become exorbitantly more challenging in today’s disruptive, digital, diverse context. What does culturally intelligent decision-making look like for today’s global leader?