B2B Reads: How CMO’s market through a turbulent economy, How to build high-trust cultures, How culturally intelligent leaders make decisions and more


In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Big stars, big productions and big emotions: what’s behind the ‘B2C-ization’ of B2B? By Sam Bradley 
B2B chief marketers have taken a magpie’s approach to their marketing strategies in recent years, raiding the consumer brand bag of tricks. How useful will that approach prove over the long term?

How CMOs Are Marketing Through a Turbulent Economy by Megan Graham  and  Katie Deighton
Marketing leaders aim to continue purpose-led marketing despite economic concerns

A Leadership Balancing Act by Wally Bock
Instead of mastering one thing, you must master several things, starting with the twin challenges of leading a group.

What B2B marketers must know in the face of a potential recession by Andrea Cruz
This article unpacks how a looming recession impacts B2B marketers and the key factors to consider to successfully navigate this landscape.

Trusted Leaders Build High-Trust Cultures by Jim Clemmer
A leader’s track record and reputation are the underlying “gold standard” of their trust currency. Positive actions increase their trust account balance. Negative actions decrease trust and quickly runs a leader’s trust account into red ink.

How culturally intelligent leaders make decisions by David Livermore
Read about the four practices culturally intelligent leaders use to make more effective, inclusive decisions

Team leadership lessons from Steven Spielberg by John Baldoni 
Directing a film is like managing a small team. As such, it demands more than organizational skills; it requires reading people. John shares lessons learned from Steven Spielberg, one of the giants of modern cinema.

Are We Creating The Value Our Customers Value? By David Brock
Decision-making has always been part of leadership, but it’s become exorbitantly more challenging in today’s disruptive, digital, diverse context. What does culturally intelligent decision-making look like for today’s global leader?