B2B Reads: Lessons Learned, Economic Recovery, and Youth Activism


In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Schedule Tasks and Block Out Time
While there is a place for keeping lists (many use them with great success), an even better strategy is to schedule tasks and block out your time. Time-blocking is the practice of planning out every moment of your day in advance and dedicating specific time “blocks” for certain tasks and responsibilities. Thank you for the great read, Naphtali Hoff.

Five Strategies to Increase Your Social Media Conversions
For enterprises to continue thriving on social media, their social media marketing efforts must be conversion-focused. So how can you increase your social media conversion rates? Here are five strategies to help you do just that. Thank you Laura Rike, for the great read.

Lessons Learned From The Day The World Went Remote
The statistics show remote work is here to stay, from some part-time and others full-time. So here are some best practices learned along the way since March 2020, for effectively running a virtual event. Thanks for the great read, Brandon Gilliam.

What leaders Get Wrong About Employee Well-Being and How To Get It Right
Many business leaders are not adequately addressing employee wellness because they are confused about or misunderstand what employees really want and need. Here are five things that leaders fail to understand about employee well-being. Thank you for the great read, Denise Lee Yohn.

Quick! Do You Know Your Company’s Values?
It’s true that most companies’ lists of values can be too long and that employees can’t remember them. They’ve got to be really simple and basic so that everything can be related back to those values without apparent effort to remember them. Thank you, Adam Bryant, for the great read.

Advertising’s Economic Recovery Is In Full Swing, But Can It Last?
Yes, everyone is living through the same pandemic but their experiences through it differ. And it’s this unevenness that’s making it harder for marketers to get a read on how the recovery will play out. Thank you for the great read, Seb Joseph.

3 Projects to Refresh Your Customer Service Strategy and Relieve Stress
We all know how important it is to deliver the best customer experience but over time, your once-polished customer service strategy grows stale. Having to run meeting to meeting, try and fit in training sessions and handle escalations, it can become exhausting to try to revamp from scratch. Thank you Laura Krajewski, for the great read.

The Quickest Way To Faster Sales
Salespeople need to keep everything in one dedicated spot—organized well—so that they can reference what they need to, quickly and easily. The hours some salespeople are spending locating files or documents could very well be allocated to more productive activities. Thank you Colleen Francis, for the great read.

Beyond Profit Podcast: Seth Maxwell on Youth Activism
Youth activism is on the rise. From climate change and inequality to health care and immigration, young people are making their voices heard on the most pressing issues of our time. Thank you, Ken Beaulieu and Seth Maxwell, for the great podcast episode.

Why Thought Leadership Is Important For B2B Marketing
As an approach to exchanging knowledge from the perspective of experienced leaders, thought leadership also provides platforms for the conveyance of best practices, communication of practical knowledge, and the sharing of hard-earned experiences, success stories and social responsibility. Thank you for the great read, Diana Castellanos.