B2B Reads: Managing 2023 Marketing budget, Video in B2B Sales, Emoji marketing strategy and MORE


In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Managing Your B2B Marketing Budget in 2023 By Jared Stearns 
There are myriad considerations when crafting an effective marketing budget, and many are out of any one person’s control. Here are some tips for managing your budget as we head into an unpredictable new year.

Videos in B2B Sales Outperform Other Content Formats By Karthik Kashyap
Discover how videos perform in B2B sales compared to other content formats and the best practices for using videos in sales.

Watch Mint Mobile’s Ad Created with ChatGPT:  Brand owner Ryan Reynolds called the script created by the AI-powered text engine ‘eerie,’ and ‘mildly terrifying’ By Phoebe Bain
Everyone’s talking about this, did you see it?

How to pick an identifier to navigate the ad industry’s cookieless future By Ronan Shields
With such an array of offerings inundating the market ahead of Google’s latest 2024 deadline for cookie deletion, it’s essential for marketers to know how to kick the tires in a robust manner.

‘Stay grounded, stay humble’: Sanofi CEO Paul Hudson By Martin Dewhurst
One of the first non-French leaders of the pharmaceutical company Sanofi explains cultural transformations, the growth of AI in decision making, and how he stays humble.

Research: Why Leaders Should Be Open About Their Flaws by Li Jiang, Maryam Kouchaki, and Leslie K. John
Leaders often struggle to come across as authentic. New research finds that one reason is they frequently choose to present their strengths and intentionally avoid disclosing their weaknesses. A team of researchers asked leaders in various organizations to write how they would introduce themselves to prospective workers. Most leaders only revealed their strengths. This is a mistake. Revealing personal foibles — as long as they are not serious personal shortcomings — makes leaders come across as authentic and generates good will and trust.

How You Start Your Day is How You Start (and end) Your Year by The eblin Group
Here are some practices that have served well singularly and in various combinations over the past 30 years.

5 Reasons Why You Need to Make Emojis Part of Your Marketing Strategy By Nick Brogden
Don’t scoff at emojis — you’ll be surprised by how much they drive your brand’s customer engagement. Here are 5 ways you can start integrating the icon into your marketing strategy.