B2B Reads: Marketing Trends, Speech Delivery Mistakes & Effective Single-tasking


In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

5 Ways B2B Companies Can Use Explainer Videos
As a B2B company, you’re trying to get other businesses to buy and use your product or services. So, what better way to explain why than with video? Thank you for the helpful tips, Sabrina Tessitore.

Five B2B Social Media Trends To Watch In 2022
While social media has been around for some time, the changes since 2020 have been phenomenal. You might think business-to-business sales are different. That this is no five bucks, fast fashion item. So, should you really be looking at social media marketing? Thank you for the great insights, Nick Leighton.

Yes, You Do Have Time
Everyone has enough time to accomplish all of their priorities. What many people don’t have is priorities. Thank you, Steve Keating, for the great read.

You Can’t Spell Employee Experience Without Change Resiliency
In the world we live in today, change resiliency is no longer an ancillary benefit of employee experience; it’s integral. So, if you can’t avoid change, you must embrace it. Thank you for the great read, Nolan McNulty.

Five Common Speaker Delivery Mistakes
Just as weak speeches can be made stronger with brilliant delivery, the reverse is also true.  Great speeches that exist on the page can be ruined with a weak delivery. Thank you, Nick Morgan, for these helpful tips.

Close More Deals With This Strategy
If you want to close more deals faster, it’s important to make your buyer part of the solution. Here are a few things to keep in mind in order to succeed. Thank you for the great read, Colleen Francis.

How Can Single-tasking Be More Effective Than Multi-tasking?
We’re addicted to constant distraction and repeated interruption. We feel insecure if our phones stop buzzing, for example. But we can’t efficiently do two complex tasks at the same time. Thank you, Dan Rockwell, for this perspective.

The Rise Of The 15-minute Meeting And How To Run One
Some firms are cutting meeting times to as little as 15 minutes, by sending more advance information, reducing the number of participants and using bots to organize communication. This could help reduce burnout and increase engagement. Thank you for the great read, Lucy Handley.

Marketing In 2022: 5 Trends to Watch
2021 was a big year for a lot of us and 2022 is going to be a big year too, but in different ways. From the vantage point at a firm that regularly surveys other chief marketing officers about their thoughts and plans, here are some marketing predictions for this year. Thank you for the great insight, Matthew Lieberman.

Here’s Why Your B2B Performance May Still Suck
Survival bias is a type of selection bias. It’s a logic error that occurs when focusing on things that survive rather than looking at things that didn’t. We see this happening all over B2B marketing and can be a contributing factor to your B2B performance. Thank you for the great read, Scott Gillum.