B2B Reads: Strong Discussions, Being Persuasive, & Questioning Habits


In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Sellers: Use This Problem-Solving System to Lead Strong Discussions with Buyers
When it comes to solving what may appear to be an intractable problem, sellers and sales managers are often at a loss for how, exactly, to lead the problem-solving process. Thank you for these helpful steps, Mike Schultz.

What Quitting Your Job Won’t Fix
It’s a good time to ask, “What inner defeatist have I been listening to? What anchor belief would better serve me?” This is a great real life story that many of us can relate to. Thank you, Alaina Love, for the great read.

Advertisers Turn The Screws On Creative Quality Online
No matter how well they set up campaigns, smart targeting, algorithm hacks and analytics are struggling to mitigate the shortcomings of lackluster ads in the way they once did. Thank you for the great read, Seb Joseph.

Leadership Training Shouldn’t Just Be for Top Performers
When it comes to leadership development, the business case for investing in the “best” given limited organizational resources appears straightforward: Individuals who have a demonstrated track record of success deserve to be recognized, right? Thank you for sharing this great insight, Navio Kwok and Winny Shen.

The Absolute Unimportance of…Almost Everything
What exactly will matter 100 years from now? Almost nothing. There are two kinds of problems, urgent and important. The urgent are not important and the important are never urgent. Thank you, Steve Keating, for the great read.

Want to Be More Persuasive With Audiences?
Want to get better at connecting with audiences and getting your message across? This trick will give your ideas more impact and help you become much more persuasive. Thank you for the great read, Gary Genard.

Communicating Authentically In A Virtual World
Authenticity is important at work, but sometimes it’s challenging to identify and maintain. Thank you, Andrew Brodsky, for these great insights.

The Secret to Successful B2B Events: Five Tips for Thoughtful Design
Sure, attracting the right attendees and developing compelling event content (among other things) should be priorities. But event design can significantly affect the quality, registration rate, and overall success of B2B events more than you might think. Thank you for these helpful tips, Eric Holmen.

Want To Make An Impact? Change Your Questioning Habits.
Check out these four ways to help employees become more reflective and more productive. Thank you, Pia Lauritzen, for these great insights.

Five Tips To Control Your Stress And Be More Productive
There are so many things, people and situations that can trigger and promote your stress level. Effectively controlling your stress level can dramatically improve productivity levels and overall well being. Here are five tips that can help you stay positive and better control your stress levels. Thank you for the great read, YEC.