B2B Reads: 4 Tips to Shorten B2B Sales Cycles, 75 Marketing Stats for 2024 and more!



Some of our favorite B2B sales and marketing posts from around the web this week.

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.


Four Tips to Shorten the B2B Sales Cycle by Hernan Vera
So, how do you shorten the B2B sales cycle? There are many factors to consider, but here are four tips that are sure to make an impact in shortening the sales cycle. So read on only if you want to close deals faster!

Is 100% alignment between B2B sales and marketing teams truly possible? By Matthew Valentine
There’s many reasons why greater alignment between the sales and marketing team can improve business outcomes. But how far should these go? And how can B2B marketers find the right balance?

A Simplified Guide to B2B Sales Acceleration (+7 Proven Strategies) By Jennifer Brennand
Extended timelines highlight the urgent need to reduce the sales cycle and convert leads into customers more effectively. How can B2B sales acceleration be achieved? This guide takes a deep dive into 7 tried-and-tested strategies to get your pipeline soaring…

75 B2B Marketing Statistics for 2024 by Oren Greenberg
Keeping up with the latest trends and statistics can help businesses stay ahead of the competition and achieve their marketing goals. Kurve compiled the most recent B2B marketing statistics that provide insights into customer behavior, emerging trends, and best practices for B2B marketers so you can easily stay up to date with the latest trends.

How B2B Marketers Can Adapt to Industry Changes By Eric Nelson
Looking to understand what the B2B buyer of today and their path to purchase looks like? Read on for the insights B2B marketers need to foster deeper connections in this relationship-based industry.

Mastering B2B Marketing Strategies in a Digital Age By Jessica Gilmartin
Explore three simplified B2B marketing strategies to succeed at building for the masses, but personalizing your message for the select, especially when efficiency and the customer experience are top priorities.