B2B Reads: More 2024 Trends, Acquisition & Growth Strategies, Plus Website and LinkedIn Examples and more!



Some of our favorite B2B sales and marketing posts from around the web this week.

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

4 Strategies B2B Marketers Can Use To Align With The New Sales Environment By Robert Finlayson
Sellers of enterprise-grade products and services must align marketing and sales operations with this new landscape. Making such changes in a large and complex organization can be difficult. But those organizations that do so will gain an advantage over their competitors; those that do not will fall behind.

The Top B2B Marketing Trends for 2024 By: Russ Shumaker
In 2024, your B2B company must be more creative and competitive as you market your brand. Understanding your customers’ needs and preferences and creating catered and targeted marketing campaigns that leverage new technologies and tools is essential.

 Best B2B Customer Acquisition Strategies in 2024 – The Full Guide By Elizabeth Sramek
Look at some of the best examples of B2B customer acquisition strategies that have achieved measurable results regarding deals won and money earned.

10 B2B Marketing Strategies to Grow Your Presence By: John Rampton
This guide defines why B2B marketing strategies have to be different than B2C marketing strategies, what to consider before developing your B2B marketing strategy, and the best strategies to use for your small business.

8 Examples of the Best B2B Website Design By DBS Interactive
If you are seeking inspiration or guidance for designing a great B2B website, review these examples of B2B websites that effectively deliver great web-based experiences for visitors and learn three key reasons great web design can make or break the success of a B2B website.

LinkedIn Lead Generation Strategies & Examples for B2B Companies By Justin Rowe 
In this comprehensive guide, explore the most effective B2B lead generation strategies on LinkedIn and provide detailed real-world examples of success.