B2B Reads: TikTok for B2B, Breaking Down Big Goals, Customer Retention in 2023, and MORE


In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

TikTok for B2B Businesses: Is It Worth It? By Megan Thudium
If you’re connected on social media, chances are you’ve seen a TikTok video. TikTok has been hugely popular across all age ranges and interests — so is it time for B2B companies to enter the space?

How reluctant executives can become LinkedIn influencers in 2023 By Brandon Carter 
Are You are the person you’ve been waiting for on social?

How To Motivate The Unmotivated By David Burkus
It is an inescapable part of a leader’s job is to motivate the unmotivated. otivation is less about the qualities of the leader and more about understanding the needs of the team and of each individual on the team.  Read to learn five ways to motivate the unmotivated.

Caution, conservative budgeting to dominate Q1 2023 as marketers look to ‘outsmart’ rather than ‘outspend’ By Kristina Monllos
(part of a limited editorial series, called The 2023 Notebook, and is designed to be a guide to marketing and media buying in the new year.) The lack of clarity into what this year will truly bring — a true recession or the continuity of economic uncertainty — will likely have marketers rethinking strategies, plans and spending which will push them to ask for the flexibility that the pandemic has pushed them to establish in other deals.

How to Break Down Big Goals to Create Your Daily Routine By Darryl Davis, CSP
Four great tips on making manageable and doable progress.

How to make your thought leadership stand out, according to data from Edelman, LinkedIn By Joe Kingsbury
Especially in a time of economic turmoil, your words are more important than ever. Thought leadership that keeps your value proposition top of mind with customers can make a meaningful difference as we enter an economically uncertain times. When done well, publishing informative, high-quality thought leadership can be vital when proving that your product, service, or partnership is a necessity in 2023.

Master Customer Retention in 2023 By Pamela Hazelton
Retention is key.  Increase CRR, embrace trends, reduce the churn… make sure customers feel valued! Pamela tells you how. B2B can learn from this ecommerce example.

What experiential marketers are anticipating in 2023 Plus, their favorite campaigns from last year. By Ryan Barwick
Five experiential marketing executives share what they’re anticipating in 2023 and their favorite activation from last year.