B2B Reads: Webinar Etiquette, Winfluence, and Intent Data


In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

11 Webinar Etiquette Tips for Presenters & Attendees
With how much time we’ve spent in webinars over the past year, it might be time to brush up on some etiquette. Thanks for your insight, Martina Bretous.

Great Content Experiences Start With Giving Up Control [Content Marketing Examples]
Some great examples of content experiences if you need a little inspiration via the Content Marketing Institute Team.

Stanford researchers identify four causes for ‘Zoom fatigue’ and their simple fixes
Finally some more specific explanations for zoom fatigue and tips to stop it. Thanks, Vignesh Ramachandran.

In B2B Marketing, Personalization and Relevancy Must be the Same
Personalization today certainly has a different look than the ‘personalized’ emails from brands back in 2010. Thanks for your thoughts, Randy Frisch.

Winning + Influence = Winfluence: Author Jason Falls on Marketing Smarts [Podcast]
Great podcast on the importance influence has on marketing today. Thanks, Kerry O’Shea Gorgone.

A CEO guide to today’s value creation ecosystem.
A look at how the disruption of COVID has actually had a positive effect on today’s value creation ecosystem. Great insights via Helen Mallovy HicksAaron GilcreastHein Marais, and Chris Manning.

Write Like You Talk: 12 Tips for Conversational Content
Conversational writing may just be the cure for monotone content. Great advice, Darek Black.

Developing Resilience on the Path to Becoming a CEO
Great podcast with insight on developing resilience and overcoming adversity on the path to becoming a CEO via Harvard Business Review.

COVID-19 Accelerated Your Digital Momentum — Don’t Slow Down Now
COVID probably forced you to shift  to only engaging your customers virtually practically overnight, but how will you maintain the momentum you’ve gained? Thanks for your thoughts, Michael Barnes.

Intent Data: What It Is and How to Get Started
Are you familiar with intent data? Here’s an in depth look! Thanks, Kirsten Markson.