Recent Posts

By Lauren Dichter, Marketing Consultant at Heinz Marketing The VP of Sales is one of the most important roles within a B2B company. They’re at the top of the sales totem pole (unless there’s a CRO) and are therefore the internal face of the organization’s success. But how can they ensure their Sales Development Reps, … Continued

By Matt Heinz, President of Heinz Marketing In almost 11 years of running Heinz Marketing, we’ve had to fire 4 clients.  I’m not happy about or proud of any of those situations, but each was the right thing to do. As our team has heard me say many times, our values are at the heart … Continued

By Sheena McKinney, Executive Assistant to Matt Heinz, President of Heinz Marketing This is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here.  No, this is not a dating app for … Continued

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. How Long Should Videos Be? The Ultimate Guide to Video … Continued

By Matt Heinz, President of Heinz Marketing “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. It’s our pleasure every week to feature a B2B sales, marketing or business leader in our own similar series and our own “How I Work” questions.  You can catch … Continued

By Brenna Lofquist, Senior Marketing Consultant at Heinz Marketing One of Matt’s recent LinkedIn posts received more comments than usual, and it got me thinking. But first, here’s a high-level overview of the post. The post talks about storing information and insights about the person, not just the account/contact – more personal things like hobbies, … Continued

By Matt Heinz, President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio, or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning.   The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices … Continued