Recent Posts

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Michael Mayday explains just how B2B content consumption habits have … Continued

By Lauren Dichter, Marketing Consultant at Heinz Marketing Did you know that B2B selling is at its most complex right now? If you’re a seasoned professional, you’ve probably noticed the changing scene already. But for those sales professionals who are struggling and aren’t sure why, it could be because making a B2B sale today requires … Continued

By Chris Goetze, Senior Engagement Manager at Heinz Marketing As B2B marketers, we’re focused on creating programs that will generate increasingly positive results. We know it takes a smart strategy, a highly-targeted campaign, a strong offer and CTA to move the needle in the right direction, but far too often marketers do all of the … Continued

By Matt Heinz, President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio, or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning.   The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices … Continued

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. The Sad Tyranny of an Inbound-Only Approach to Winning Clients … Continued

By Lisa Heay, Marketing Planning Manager at Heinz Marketing Earlier this year I attended a training session for new managers where we did an exercise in demonstrating the value of positive and direct feedback. In that same training session, we also talked about communication styles— how to evaluate our own, as well as how to … Continued

By Kira Jerome, Intern at Heinz Marketing As a marketer, you know how important it is to get in front of the right prospects at the right time. Your sales team may be asking for more leads, or maybe they have the volume, but not the low-hanging fruit—those prospects that fit your target audience and … Continued