Recent Posts

By Karla Sanders, Engagement Manager at Heinz Marketing A B2B customer’s journey extends beyond the dated marketing funnels for learning about a brand, item, or service. Gone are the days when B2B buyers used a linear approach to sell and market products. With the recent economic uncertainties that battered multiple industries, more and more B2B … Continued

Compiled by Win Salyards, Senior Marketing Consultant at Heinz Marketing   Ah, the holidays–full of joy, family, friends, and the stress of getting them the right gift. Even when you’re on the receiving end, it can be challenging to answer the question, “what do you want?” Sometimes, someone gets you a gift you never knew … Continued

By Matt Heinz, President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning.  The show is less than 30 minutes, fast-paced and full of … Continued

By Brittany Lieu, Marketing Consultant at Heinz Marketing What’s better than a closed-won deal? Creating and retaining a loyal customer.  As our understanding of the traditional revenue funnel morphs into what looks more like a bow-tie, companies emphasize the importance of customer retention stages as a crucial part of the buyer’s journey.    How is your … Continued

By Sarah Threet, Marketing Consultant at Heinz Marketing What is a RACI? A Responsible, Accountable, Consulted, and Informed (RACI) matrix is a project management tool that helps define responsibility and accountability for every task/milestone in a project or campaign. In defining accountability, this tool helps set clear expectations through the workflow process.   (The RACI chart is … Continued