Joe-Pulizzi“How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including  Anthony IannarinoDave Brock and Trish Bertuzzi) participated as well.

Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what have become the standard “How I Work” questions.  Thus far we have featured Carlos Hidalgo and John Cook.

This week I’m excited to have Joe Pulizzi, founder of Content Marketing Institute.  He’s the godfather of modern content marketing.  He gets stuff done.  Here, in his own words, is how he works:

Location:
Cleveland, Ohio (although I travel a lot)

Current computers:
Lenovo Ultrabook touch screen. If it had more hard drive memory, it would be perfect.

Current mobile devices:
Just got the iPhone 5 (whatever the newest version is). I also have an old iPad that I mostly read news and stream Netflix when I’m treadmill running.

What apps/software/tools can’t you live without?
For the business – email, wordpress and PowerPoint (for all the speaking I do). United airlines app. Tweetdeck. Skype.
For both personal and business – Dropbox (not sure how I’ve lived without it). Starting to really dig Evernote.

What’s your workspace like?
I work out of a home office. It’s been 7 years since I’ve worked in a regular office. The benefits of working from home are off the charts. No rush hour traffic, much more time with the family, and technology enables me to do just about everything we need to effectively run the business.

What’s your best time-saving shortcut or lifehack?
I’ve co-written two books and wrote the most recent book solo. Much of that content comes from blog posts, and I planned for that to happen. When I start thinking about writing a book, I start putting the chapter together and then blog them out one by one. It makes the actual book writing process so much easier and efficient

What everyday thing are you better at than anybody else?
Hosting events. I love to make people feel comfortable at an event and feel like they belong. Sometimes I look at it as my job to be at a party and make sure everyone is having a good time. I’ve been hosting events since I was 18 and now it’s pretty natural.

What’s your favorite to-do list manager?
I’m old school…I use Moleskine journals. I have about 30 of them half written in with lists. I can’t get enough of them. It’s almost like a collect them.

What do you listen to while at work?
Sports radio. Nothing makes you want to work more than listen to how poorly our Cleveland sports teams are doing (I’m a huge CLE sports fan).

What are you currently reading?
I’m currently reading Waiting for the Man by my friend Arjun Basu. I just finished the Divergent series so I can go to see the first movie with my son (we have a rule where the kids have to read the book first if it’s a “grown-up” movie).

What’s your sleep routine like?
At home…I’m in bed by 11 and up at 6:30 (sometimes seven). On the road I’m usually in bed by 10 and up by 4. I never sleep beyond 5 on the road.

What’s the best advice you’ve ever received?
If you try something and fail, you are vastly better off than if you had tried nothing and succeeded. (back of a sugar packet I found when I was 6 years old).

Anything else you want to add?
Starting a business has been an amazing experience. I have such respect for entrepreneurs. I know some people aren’t geared for entrepreneurship, but I wish everyone had the chance to experience it.

Fill in the Blank: I’d love to see BLANK answer these questions.
Joseph Kalinowski, my creative director