In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Bridging the Gap Between Product Centricity and Customer Centricity
If you have a great product, you shouldn’t rely on that to make up for poor customer experience. Great insight, Sharat Sharan.

6 Brands That Used Social Media to Boost Their Subscriber List
It’s important to integrate social media AND email marketing. Here are some examples to check out. Thanks, Chris Donald.

Transparency and Trust: The Key Links Between Data Regulation and Customer Experience
Managing a customer’s data is a critical trust point in any business relationship. Thanks for your thoughts, Ben Jackson.

What They Don’t Tell You About Being an Entrepreneur
Sometimes the hardest thing you have to deal with being an entrepreneur is just the motional rollercoaster. Thanks for your insight, David Cancel.

How to Make Demo Videos That Drive Pipeline and Revenue
Learn some of the secrets to recording captivating demo videos to speed up buying cycles and save you time. Great read,  Chris Gillespie.

Digital Alternatives to Canceling In-Person Events
Some helpful advice on how to convert your events to an online format, especially helpful right now. Thanks, Katie O’Rourke.

A Winning Sales Strategy Starts with Your Customer, Not with Digital
It’s important to put people before technology in your prospecting. Thanks for your thoughts, Joanne Black.

5 Mistakes That Disrupt Sales and Marketing Alignment, and How to Overcome Them
A look at some mistakes to avoid when it comes to aligning your sales and marketing departments. Thanks for the tips, Carrie Dagenhard.

Is your company paying a “dysfunction tax”?
The cost of poor management might be higher than you think. Great article, Adam Bryant.

30 Tips for Work-at-Home Marketers
With so many new at-home marketers recently, here are some great tips on staying productive in a new work environment. Thanks, Howard J. Sewell.