B2B Reads: 12 Killer Strategies, Frontline Marketing, Game Changers and more!



Some of our favorite B2B sales and marketing posts from around the web this week.

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

Next-gen B2B Sales: How 3 Game Changers Grabbed the Opportunity By Paolo Cencioni, Jacopo Gibertini, David Sprengel, and Martina Yanni.
Successful B2B companies use various tactics to get ahead in sales—here’s how three players did it.
They sharpen their sales capabilities, including omnichannel sales teams; use advanced sales technology and automation; and data analytics and hyperpersonalization. Read on for more.

12 Killer B2B Marketing Strategies To Try In 2024 By Rebekah Carter
Take a look at the best B2B marketing strategies companies should be investing in right now, based on the emerging trends of the landscape.

Frontline Marketing: The Evolution Of B2B Growth Teams By John Arnold
How and why to become more strategic, manage up, and transform frontline marketing into a linchpin in the company’s core B2B customer-obsessed growth engine strategy.

Best B2B Customer Acquisition Strategies in 2024 – The Full Guide By Elizabeth Sramek
This blog post looks at the best examples of B2B customer acquisition strategies that have achieved measurable results regarding deals won and money earned.

Maximizing Sales and Marketing Potential: Unleashing the Power of LinkedIn for B2B Brands By Blake LeMoi
Explore in-depth how B2B brands can harness the full potential of LinkedIn to amplify their sales and marketing efforts.

Unlocking B2B Market Segmentation: Your Step-by-Step Guide By James Kenny
What is B2B target market segmentation, why must you do it, and what customer segments can you apply to your business?