B2B Reads: Overlooked B2B Truths, Sales Process Design, Data Enrichment, Intent Data and More!



Some of our favorite B2B sales and marketing posts from around the web this week.

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

6 Overlooked Truths For B2B Marketing Success By Jeff Sexton
On the one hand, B2B advertising is largely ignored in marketing circles. On the other hand, the idea that marketing fundamentals differ between B2B and B2C is largely a myth. Since both statements are true, how do you bridge the gap? You execute strategically sound marketing tailored for some of the unique realities of the B2B buying cycle. And to do that, you’ll need to wrap your head around these 6 B2B marketing truths.

How to Design a Sales Process for B2B Sales By Daniel Nilsson
Based on years of experience, insights based on research, and reviews from sales experts, this article will help you design a fail-safe sales process for yourself and see how you can grow and develop your sales pipe by making sense of what you’re doing and how you can craft a B2B sales process that increases conversion rate, helps you get bigger deals, and helps you close deals in lesser time. Daniel also shares a useful template, some amazing sales tools, and tips and tricks to make your sales process efficient.

B2B Sales Funnel Strategies for Skyrocketing Conversion Rates By Ron Sela
Creating a high-converting funnel isn’t a one-time task. It’s a continuous process of testing, refining, and optimizing. Keep analyzing your strategies and adjusting as you go, and your conversion rates will skyrocket. With these strategies, you’re not just selling. You’re building lasting, profitable relationships.

A Comprehensive Guide to Data Enrichment for B2B Sales Success By Haven Wilding
Learn what data enrichment does in the world of B2B sales. It’s like having a superpower that lets you see beyond the surface, giving you a deeper understanding of your prospects and customers.  Discover how it can transform your B2B sales strategy.

Utilizing Intent Data to Achieve Your B2B Sales Goals By Nurturev
Understanding what customers want and when they want it is super important. So, how can businesses stand out in this crowded digital space and sell their product or service at the right time? This article breaks the challenges businesses face in utilizing intent data and how to reach their B2B sales goals successfully.

free brainstorm chat with Heinz Marketing