B2B Reads: Case Studies that Sell, Scaling Enablement Strategies, Why Sellers Frustrated with ChatGPT


In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

How to Write a Case Study (That Actually Closes Deals) by Ryan Law
Five advanced ways to improve the persuasiveness of your next customer case study and an acid test to see if you’ve done it.

What is Data Enrichment? Everything You Need to Know By Doug Bonderud
Learn the basics of data enrichment and explore its key benefits.  Then, we’ll dive into best practices and enrichment tools that can help you deliver on data potential.

4 Ways to Scale Your Enablement Strategy with Cross-Functional Partners By Erin Tomlinson
How to execute an efficient, swift, and measurable sales enablement strategy while being mindful of what’s at stake.

How to Get Referrals and Finally Conquer Your Fear By Joanne Black
There’s more to how to get referrals than simply asking for them. There are at least five follow-up questions to optimize a referral request, and each of them presents an opportunity for referral reluctance.  Read on to learn to the right way.

How to Sell Over the Phone [LIKE A BOSS!] By Marc Wayshak
11 keys to learn how to sell over the phone—like a boss.

How to Create a Sales Plan: Tips, Examples & Free Sales Plan Template By Ryan Robinson
Read for a deep dive into sales plans. By the end of this guide, you’ll be completely equipped to win the fight for business growth.

How to Address “What’s Your Price?” before B2B Sales Discovery By Anthony Iannarino
With the right sales strategies and tactics, you can handle any sales conversation, even an early one about your price.

The Dreaded “I Want to Think It Over” By Colleen Francis
“I want to think it over.” What do you do when the prospect says that? Here’s the best way to handle this (it involves three simple steps).

Why sellers are frustrated with ChatGPT By Zach Franzen
Sellers everywhere are talking about how ChatGPT can be used for writing cold outreach, but many are frustrated by the AI’s lack of sales prospecting expertise.