B2B Reads: Generating More Leads, Being a Pest, & Personal Impact


In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Six Tips for Generating More Leads With Your Marketing Content
Although there’s no magic switch to increase lead generation, a few simple and direct marketing fundamentals can help you boost response to your content. Thank you for the great read, Colm O’Regan.

You Want People To Take Ownership But How?
Delegating tasks creates workers. Offering authority invites ownership. Thank you for the great read, Dan Rockwell.

The Real Secret To Overcoming Procrastination
When was the last time you procrastinated? Submitting your expense reports last month? Going to bed last night? What can you do to overcome procrastination? Thank you, Susan Fowler, for the great read.

What Companies Want Most in a CEO: A Good Listener
Companies are increasingly seeking socially adept leaders—not charismatic smooth-talkers, but executives who listen empathetically, welcome input, and rally the workforce around a common goal. Thank you for the great read, Jay Fitzgerald.

I Feel Like I Am Being A Pest!
It’s easy to see how salespeople can feel like they’re being a pest. Likewise, it’s easy to see how customers feel that way about sales people’s outreach attempts. Thank you for the great read, David Brock.

Keeping The Prospect Engaged
It’s our job to provoke our customers, to make people think. To bring them new ideas that they had never thought about before. However, it’s also our job to refresh those new ideas. Thank you for the great read, Colleen Francis.

Five Tips For Creating A Successful B2B Marketing Campaign
One of the most critical aspects of any successful marketing campaign is knowing your audience. It’s easy to lose sight of who you’re talking to after initial concept development, multiple iterations of creative, and layers of approvals. Thank you, Heidi Sullivan, for the great read.

How To Avoid Delivering The Dreaded Feedback Sandwhich
We’ve all been there. Your manager wants to give you some performance feedback and wraps it up in so much blah, blah, blah that you aren’t really sure what the message is or what you’re supposed to do with it. Thank you for the great read, Eblin Group.

Leaders, Understand The Personal Impact You Have On Culture
Your actions and decisions deeply affect how your company operates. Align your behaviors with defined “corporate values” and people will see you as a shepherd of all that is good. Thank you for the great read, S. Chris Edmonds.

The Importance of Self Trust
How well do you trust yourself? For most of us, myself included, self-trust can be tricky. So how do you stop doubting yourself and start living an authentic life full of self-love, confidence, and truth? Thank you for the great read, Mike Robbins.