B2B Reads: How to use sales incentives, maintain pitch process momentum, start a conversation & make a great impression and more


In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

8 Failproof Tips to Start a Conversation with Anyone (and Make a Great Impression) BY Lydia Fenet
Not that you will die if you don’t network, but if you don’t make networking a regular part of every day, your business surely will. Read on for 8 insightful tips.

How Generative AI Empowers Creatives to Bring Their Ideas to Life By Aaron Shapiro
3 ways new technology will accelerate brainstorming, experimentation and production

When Pitches Go to Pot: How Can Agencies Maintain Momentum in the Pitch Process? By Laura Blackwell 
Read to learn, beyond the brief, how and why to engage with the people you’re pitching to, and why you shouldn’t expect to win people over with minimal contact.

Leadership Advice and Management Regrets From WSJ’s Women in the Workplace Forum By Ray A. Smith
Four women in leadership spanning business, politics and entertainment—and ranging in age from their 20s to their 80s—offered their best leadership advice to guests gathered for The Wall Street Journal’s Women in the Workplace Forum this week in New York City.

Why The Most Successful Leaders Create A Psychologically Safe Workplace By Kelly Lockwood Primus
Learn how and why psychological safety is an evolution of inclusion. To create a culture of psychological safety, read on for 5 tips leaders should follow.

How to Use Customer Journey Map to Boost Sales Team’s Performance By Ali Faagba
In today’s marketplace, a positive customer experience plays a critical role in customer acquisition and retention. But did you know it can also determine how well your sales team performs?

Sales Incentives: How To Use Them To Motivate Reps [Data + Expert Insight] By Flori Needle
Learn the different types of sales incentives alongside research and expert insight on implementing and effective sales incentive plan.

Celebrating the Women on the 2023 Quarters By Joanne Black
Joanne shares stories that inspired her during this Women’s History Month. The are from diverse backgrounds and a variety of fields, but they all have one thing in common: They have each left an indelible mark on history through their groundbreaking achievements, unyielding determination, and unwavering commitment to their passions. Their stories serve as a reminder that anything is possible with hard work, dedication, and the courage to challenge the status quo, chase our own dreams, and fight for a world that empowers all people, regardless of gender, race, or background.