B2B Reads: Reporting Mistakes, Checklists, and 2021 Predictions


In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

MarketingProfs’ Top 10 B2B Marketing Trends and Predictions for 2021
A look at some 2021 marketing predictions from the experts to kick off this new year. Great read via Marketing Profs.

Right-Level Selling
It’s important that we call it at the right level rather than just calling high. Thanks for your thoughts, David Brock.

Vimeo vs. YouTube for Business: What’s Best? | Vidyard
Some of the pros and cons of using Vimeo and YouTube for your video marketing platform. Thanks, Chris Gillespie.

Stop These Reporting Mistakes and Win Budget Support for Content Marketing
Creating a sufficient budget for your content marketing strategy can be a vicious cycle. Thanks for the advice, Aaron Agius.

4 Visual Storytelling Tips for Content Creators and Digital Marketers
A look at the power of visuals in your storytelling. Thanks for the tips, Michael McNichols.

Your Sales Team Needs This Trait
Top sales teams generally have some specific key traits for success, one of which is resilience. Great insight, Colleen Francis.

How to Use Buyer Personas to Understand Your Customers in a Post-COVID World
There’s no generic customer, and understanding buyer personas may be more important than ever in a post-COVID world. Thanks, Evian Gutman.

To Influence Today’s Digital Buyer, Build Digital Experiences
A look at the future of digital marketing in 2021. Great read via ON24.

Time-Saving Tips, Checklists, and Templates to Conquer Content Marketing Goals in 2021
Some great tools for staying productive during the darker days of winter. Thanks for the advice, Jodi Harris.

The Prophets of Profit: Predictions for ABM Success in 2021
Predictions for 2021 from some of the top minds in B2B sales. Thanks, Brandon Redlinger.