B2B Reads: Technographic Data, Email Content, and Post-Pandemic Predictions


In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

What is Technographic Data? (And Why It Matters)
Not familiar with technographic data? Here’s a closer look at why you want to be. Thanks, Caroline Forsey.

Making Marketing Work At Scale
Making your martech strategy put people first may help marketers cut through the noise. Thanks for your insight, Sharat Sharan.

AI Makes Sales More Efficient, But Only If Your Data House Is in Order
AI won’t replace salespeople, but it does allow them to spend their time on the right prospects at the right time. Thanks for your thoughts, Seth Earley.

How to Build a Content Marketing Funnel That Will Drive Sales
A look at some proven steps for driving sales leads with an effective content marketing funnel. Thanks for the advice, Carmine Mastropierro.

7 Executives Share Marketing Predictions For A Post-Covid 2021
Some more great predictions for the (hopefully) post-pandemic world this year. Thanks, Kimberly Whitler.

How the pandemic is shaping the future workplace: Distributed offices, 4-day work weeks, and more
There’s no doubt the pandemic had caused a lot of companies to reevaluate the way they do things, and many will stick to those changes even in the post-pandemic world. Thanks for your insight, John Cook.

How Has Writing Email Content Changed for 2021?
A look at how email marketing has changed and what to expect this year. Great read, Michael McNichols.

Is Your Customer Prepared For This Meeting?
Everyone gets busy and slips up some times, which sometimes requires us to engage our customers differently. Thanks for your thoughts, David Brock.

Is A/B Testing Effective? Evidence from 35,000 Startups
A/B testing has helped startups capitalize on good ideas, but how can established companies benefit? Great article, Kristen Senz.

Demand Gen for Content Marketing in the Next Decade [New Research]
A look at what the next decade holds for demand generation and content marketing. Thanks, Robert Rose.