In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Concessions vs. Negotiations: Sales Credibility at Stake by … Continued
By Sarah Threet, Marketing Consultant at Heinz Marketing You’ve spent months developing a content strategy and weeks laboring over a piece of content that you have deemed “high value”. Conventional inbound marketing tells you that you need to create a landing page for this content and gate that content behind a form that leads will … Continued
By Brenna Lofquist, Senior Marketing Consultant / Client Services Operations at Heinz Marketing I’m going to stick with the attribution theme (see my recent blog post) since it’s continued to be a popular topic in B2B Marketing. In my previous post, I walked through the different attribution models. Once you have an idea of the … Continued
By Matt Heinz, President of Heinz Marketing The competition is fierce in the B2B marketplace, with businesses clamoring for the attention of potential customers. It’s a constant battle to differentiate yourself, capture interest, and maintain it. So, how do you win in this crowded arena? The answer lies in personalization. Personalization has become a critical … Continued
By Mina Guirguis, Marketing Consultant at Heinz Marketing Incorporating video into your social media marketing strategy is a great way to engage more followers, increase brand awareness, and drive conversions. However, with so many different platforms and formats to choose from, it can be hard to know where to start. Luckily, we’ll explore the best practices … Continued
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. How to Measure the Effectiveness of Your Sales … Continued
By Maria Geokezas, Chief Operating Officer at Heinz Marketing If you’re like most marketers, you’re contemplating how A.I. will change the way you work. From McKinsey Global Institute Chairman and Director James Manyika: “It’s natural to wonder if there will be a jobless future or not. What we’ve concluded, based on much research, is that there … Continued
By Sheena McKinney, Business Operations and Marketing Assistant at Heinz Marketing In any category of apps, there are just so darn many to choose from. It’s easier than ever to find reviews and comparisons with a simple search. And even more powerful with sites like G2. I heard about Analyze My Writing from an expert … Continued
