Recent Posts

By Matt Heinz, President of Heinz Marketing If you miss Sales Pipeline Radio when it airs live on Thursdays (11:30am pst) below (and every Monday) you can read and/or listen in to recent episodes.  This time I talk with Jim Ninivaggi, Chief Readiness Officer at Brainshark.  It’s just 30 minutes long, fast-paced and full of actionable advice, … Continued

If you use Slack (for internal or external groups), the new Snapshot feature from Lucid gives you a super-easy way to poll your audience anytime. Instant feedback, anytime you want it.  Sometimes the best features are the simple features. Worth checking out.

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. In the meantime, here are some B2B Reads we love: … Continued

It’s become impossible to avoid references to the General Data Protection Regulation (GDPR) these past few weeks.  Every vendor and their mothers are publishing guides and resources to help you understand and prepare for the most significant digital outbound marketing restrictions our industry has ever seen. So of course, we published one too, but with … Continued

By Matt Heinz, President of Heinz Marketing “How I Work” is one of my favorite recurring features in Inc Magazine — similar to Lifehacker’s This Is How I Work Series, and I’ve been honored to have several sales experts participate in our own “HowIWork series (including, but not limited to Anthony Iannarino, Dave Brock and Trish Bertuzzi). You can catch up on everyone we’ve featured thus … Continued

As I write this I’m watching a baseball game currently in the fifth inning.  If you asked me right now who won, I wouldn’t have an answer. This past weekend I built a long cedar planter box for my wife to use near the front of our house.  If she had come out in the … Continued

We marketers get bored of things we do too often, especially when shiny new objects appear on the horizon.  But sometimes the tactics we use over and over again are “tried and true” for a reason. I had the pleasure of speaking at On24’s Webinar World last month, and while there spoke with numerous B2B … Continued

By Matt Heinz, President of Heinz Marketing Late in 2015 we started producing a bi-weekly (later weekly) radio program called Sales Pipeline Radio (live every Thursday at 11:30am PST). It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ve already featured some great guests and … Continued