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In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Why Content Isn’t King in Leadership Communications I’m … Continued

By Cameron Katoozi, Marketing Consultant at Heinz Marketing  In the current B2B marketing field, your prospect’s engagement levels are directly tied to how well your content is tailored to specific target groups. These targeted individuals go to your website or interact with your campaigns because you offer a solution to their current issue, or show ways … Continued

By Lisa Heay, Marketing Planning Manager at Heinz Marketing Lead scoring is defined as a shared sales and marketing methodology for ranking leads in order to determine their sales-readiness. It should be a foundational element of your sales and marketing alignment strategy, but it’s often overlooked, or deemed too complex to implement for a lot … Continued