By Win Salyards, Marketing Consultant at Heinz Marketing Is there a better way to close out a year than dancing and listening to your favorite song, and pouring yourself a celebratory drink? We don’t think so! So, if you’re looking for inspiration for your own celebration, we’ve compiled our list of songs and drinks to ring … Continued
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. How To Thrive In Uncertainty: Separate Crisis From … Continued
By Tom Swanson, Engagement Manager at Heinz Marketing “A story doesn’t work when its your story. It works when it becomes their story” Seth Godin said that in a blog post, and it is so easy to look at that and just agree, but there is one key thing to unpack. The word “becomes” is … Continued
By Matt Heinz, President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio, or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of … Continued
By Carly Bauer, Marketing Coordinator at Heinz Marketing If you’re new or well versed in the world of photo editing, or big into visual content, PhotoRoom is the perfect app to allow you to remove backgrounds automatically and create professional images. Use it to create your own content to showcase a product or person with … Continued
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. 5 Best Practices For B2B Communications B2B communication … Continued
By Michelle Voznyuk, Senior Marketing Consultant at Heinz Marketing By now, you’ve probably heard of Account-Based Marketing. ABM is a method that flips the traditional funnel upside-down, marketing to a list of targeted accounts rather than generating demand of individual leads. But what is Account-Based Selling? The concept of ABS is really no different than … Continued
By Payal Parikh, Director of Client Engagement at Heinz Marketing The last blog post I wrote about what Intent Data is, the different types of Intent Data signals, and why do you need intent data. I would like to dive deeper into this topic and provide some information on how to leverage intent data in … Continued
