Recent Posts

By Tom Swanson, Engagement Manager at Heinz Marketing Disco, as in discovery, is back!  Or at least that is the catchy subject line.  Disco never really went away.  People and trends are always changing, and keeping up on your disco is crucial. There are lots of ways to do this, and there are plenty of … Continued

By Carly Bauer, Marketing Consultant at Heinz Marketing In my previous posts I wrote about the criteria to consider before choosing a social media platform.  Please check it out for more in-depth detail but here it is in summary. Whether your marketing strategy is focused on brand awareness, promoting a product, or trying to grow your … Continued

By Rachel Degginger, Marketing Consultant at Heinz Marketing There is one type of application I cannot resist, and that is a good productivity app! When a friend told me there was a productivity application that was actually planting real trees when you reach your goals, I didn’t believe it at first. It sounded way too … Continued

By Brittany Lieu, Marketing Consultant at Heinz Marketing Being creative isn’t exclusively reserved for your creative team. As our world becomes more automated and the tools and tech we adopt continue to transform business efficiencies, creative value becomes indispensable.  Creativity is not limited to artistry. It’s the art of leaning into an opportunity for improvement … Continued

By Mina Guirguis, Marketing Consultant at Heinz Marketing Many B2B marketers have the same Wishlist item that they never get around to doing. That is, incorporating video into their campaigns. Everyone knows the benefits of video content (higher engagement, broader brand awareness, longer website visits) but using a new medium is easier said than done. … Continued