Recent Posts

There are emails I get once a month that I aggressively despise but for some reason can’t get myself off of their mailing list. There are emails I get daily that I can’t WAIT to receive and read. Both instances are part of marketing campaigns, intended to get my attention and ultimately my business. One … Continued

By Matt Heinz, President of Heinz Marketing Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio, which runs live every other Thursday at 11:30 a.m. Pacific.  It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ve already featured some … Continued

I’ve been a daily user of Nuzzel for years now, feeding me with a regular set of content that’s most relevant to my existing social network.  The content popping up typically represents the diverse interests of my network as well – some of the content is B2B sales and marketing related, some is popular culture … Continued

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. In the meantime, here are some B2B Reads we love: … Continued

If I hear one more marketer tell me that the sales team is their “eyes and ears to the customer” I am going to scream. There’s no doubt that your sales team is likely on the phone with current and prospective customers more than you are.  But their job is not to build your personas … Continued

By Matt Heinz, President of Heinz Marketing Is Inc Magazines’ “How I Work” a favorite of yours? or maybe, Lifehacker’s This Is How I Work Series? Mine too. For some time we’ve been doing our own #HowIWork series of B2B sales, marketing or business leaders answering “How I Work” questions (starting with my own answers).  Check out the … Continued

After years of following him online, I finally got a chance to meet Godard Abel yesterday at the SaaStr Annual Conference.  Godard is a serial successful entrepreneur, having built and sold numerous companies after taking the kernel of an idea and making it a scalable, profitable reality. His latest company, G2 Crowd, is on a … Continued

A week ago I deleted Instagram from my smartphone and wrote about it briefly on LinkedIn. Apparently it’s a topic many others have thought about and/or struggled with as well. As of this morning, that post has been viewed more than 1.3 million times and generated more than 5,000 likes and 1,000 comments.  Crazy. In … Continued