In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. The Future of Flexibility At Work Based on … Continued
By Carly Bauer, Marketing Coordinator at Heinz Marketing Think about all the times you had a really great experience as a customer- the way you felt after those experiences. Now think of those other times when your experience as a customer wasn’t the greatest, in fact you couldn’t believe everything that just happened. The feelings … Continued
By Matt Heinz, President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio, or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of … Continued
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Why Content Isn’t King in Leadership Communications I’m … Continued
By Lauren (Dichter) Bensussen, Sr. Marketing Consultant at Heinz Marketing If you’re trying to attribute sales to marketing efforts in an accurate and effective way, you need to invest in an attribution tool. And if you’re trying out account-based marketing, you need an ABM tool… Or do you? We know that having the right tools is … Continued
By Cameron Katoozi, Marketing Consultant at Heinz Marketing In the current B2B marketing field, your prospect’s engagement levels are directly tied to how well your content is tailored to specific target groups. These targeted individuals go to your website or interact with your campaigns because you offer a solution to their current issue, or show ways … Continued
By Lisa Heay, Marketing Planning Manager at Heinz Marketing Lead scoring is defined as a shared sales and marketing methodology for ranking leads in order to determine their sales-readiness. It should be a foundational element of your sales and marketing alignment strategy, but it’s often overlooked, or deemed too complex to implement for a lot … Continued
By Maria Geokezas, VP of Client Services at Heinz Marketing As marketers, we all know the importance of a well-defined target audience. Why then, do ICPs get taken for granted? Check out the 3 reasons why. Accurately defining your ICPs is one of the most important first steps in any business strategy. However, many organizations … Continued
