Recent Posts

By Dan Baron, Marketing Consultant at Heinz Marketing “The Future is Now” At this point, you’ve most certainly heard about ChatGPT. Maybe you have someone in your life who has been talking about it incessantly, or maybe you learned about it when we talked about Mint Mobile’s latest advertisement in our blog. The conversation about … Continued

By Sarah Threet, Marketing Consultant at Heinz Marketing  AI Benefits and Ethical Concerns Top-performing companies are twice as likely to use Artificial intelligence (AI) for marketing functions and decisions; this is because AI utilizes machine learning coupled with consumer data and trend analysis in order to predict buying behavior. By imitating human decision-making, marketing teams … Continued

By Mina Guirguis, Marketing Consultant at Heinz Marketing A new year brings a new focus on trends. While B2B marketers can try to follow all the trends, below is a list of three trends we’re seeing in the B2B healthcare marketing space. These trends may impact you directly and they may not, but knowing they … Continued

By Payal Parikh, VP of Client Services at Heinz Marketing Organizations are facing budget cuts and layoffs in the current market. In the first two weeks of 2023, 91 tech companies have laid off nearly 24,000 employees (Matt’s LI post). And marketing has taken a huge hit from the budget cuts. During an economic downturn, it’s … Continued

By Cherie Singer, Strategic Solutions Ambassador at Heinz Marketing It’s a new year and apparently there are two mutually exclusive camps we can join: resolution-maker or resolution-contrarian. Maybe it’s my diehard New Yorker roots– but I fall loudly into the latter group. But please don’t call me a cynic. My question/argument is – do we … Continued

By Matt Heinz, President of Heinz Marketing Here are the ten B2B marketing trends I’m already seeing and expect we’ll see more of as we hit our stride into 2023: 1. Bottoms-up Budgeting Not just because of economic head-winds, and not only about pipeline. I expect we’ll see more disciplined and justified budgets that make … Continued