There are hundreds of socially-oriented sales & marketing tools for B2B professionals on the market today, with a focus on helping find, nurture and close more business. Some are specific to mobile devices, others attach to CRM or marketing automation platforms, some are focused on helping individual reps while others maximize results for entire sales teams and management.
You can spend hours a week researching and testing these tools, and it’s not entirely a bad idea for your sales and/or marketing operations staff to do this.
Luckily, there are companies and influencers who also do that for a living. Last month, several smart sales influencers joined InsideView for a Webinar featuring 32 recommended social selling tools, now available in a tight, efficient best practices guide. And in a couple weeks, on February 14th, DocuSign and LinkedIn will host another highly-recommended Webinar featuring 10 more tools to accelerate your sales efficiency and success.
I’ll be sharing four particular tools on that Webinar, but below are 10 more tools I wanted to highlight as well.
Great, easy service to stay in touch with the people who matter most to you. Great features in the paid version, but I highly encourage you to sign up for the free version first which includes a morning email highlighting people you haven’t contacted via email in some time. Each morning, I guarantee you’ll find someone worth following up with.
The easiest way possible to generate appointments for yourself. Put your TimeTrade link in your email signature, on your Web site and elsewhere. Prospects can put themselves on your calendar in available windows that you choose. Brilliant.
Want a smarter, harder-working email signature? Check out WiseStamp to add your social media links, recent blog posts and more to every outbound email you send moving forward.
Before you reach out to a new prospect, make sure you know everything about them from across their social channels, as well as who in your own company or network has the strongest relationship with them currently. Literally never cold call again if you’re using this tool for the right context as an ice-breaker.
Social CRM is finally here. Nimble does a great job helping you manage prospects across your social networks. Allows you to easily manage partner relationships, prospective employees and more as well.
Want to find more people on Twitter who focus in a particular area, or work at a particular company, or have the same interests? Use TweetAdder‘s profile search tool to narrow lists based on profile keywords and location. Then, systematically follow a queue of prospects a handful at a time each day. Great way to find interesting people to follow, and start growing your follower list at the same time.
Do yourself a favor, take all of your good content and put it up on SlideShare. PowerPoint decks, videos, PDFs, even Excel spreadsheets and Word documents. Anything that could have value to your customers. Then enable LeadShare, with optional registration forms on your content that generates more leads for your pipeline.
Your one-stop dashboard for managing, communicating, listening and filtering information across the social Web. Works for Twitter, Facebook, LinkedIn, FourSquare and more. Even if you’re not active on social channels, you’re crazy not to use HootSuite (or TweetDeck) as a listening platform for prospective buying signals.
Morning Coffee (Firefox) or Daily Links (Chrome)
Forget having to remember checking up on all of these tools every day. Just remember a single button in your browser. Morning Coffee works great for Firefox, opening a browser window for everything you want to do or remember that day. Pick every day, weekdays, Tuesdays, whatever you want. Daily Links does the same for Chrome.