A handful of times this year I’ve had the honor of helping companies translate The Challenger Sale framework from CEB into a practical, operational framework for their sales & marketing teams.

This typically starts with a basic understanding of what The Challenger Sale is, and for those who haven’t read the book we put together the deck embedded below.  It features 25 tenets from the book which allow us to discuss how this applies to modern sales messaging, approach, process and more.

I’ve included the full deck here so you can see some of my notes as well.