This is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here.

If you’re not yet incorporating text messaging into your integrated B2B marketing, 2018 might be the time to start.  For a long time B2B marketers have shied away from text messaging.  It’s been assumed to be too aggressive and/or invasive, plus our typical automation/orchestration platforms do little to support workflow consistency and integration.

But the results speak for themselves.  In early B2B tests, we’re seeing appropriately placed text offers generate 3-4X greater response than similar offers made via email.  Field events, speaking engagements and other in-field situations are perfectly suited to capturing prospects interest via a mobile device quickly vs. requiring more onerous steps with high abandon rates via a full keyboard.

This past week I tested texting for lead capture at two events (Dreamforce as well as Infusionsoft’s PartnerCon) using a service from Mobit and I’m already hooked.  It’s very clear that this will be a significant way to increase lead engagement at speaking engagements, field events and more.

To check out the experience for yourself, grab your smartphone and text “pipeline” to 72000.

Definitely worth checking out.

Have a product or app you think we should feature?  Let us know!  Send an email to acceleration@heinzmarketing.com.