In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
Can You Prove The Business Impact Of Better Design?
Great video on how you can prove the business impact of better design. Thanks, Gina Bhawalkar.
Stop Making it Hard for People to Buy Your Product: Why You Should Kill Gated Content if You’re Actually Trying to Build a Buyer-Centric Journey.
Gated content has been the go-to lead gen strategy for too long. Thanks for your insight, Steven Broudy.
Why we still have work to do on content marketing programs
Content marketing is important, but it’s not as simple as some organizations might think it is. Thanks for the read, Barb Mosher Zinck.
We stopped trying to convince customers and got triple the results
A look at using kindness as a strategy. Thanks for your thoughts, Brian Carroll.
11 Things Great Managers Never Say to Their Teams [Infographic]
Great infographic on what topics to avoid when it comes to your team. Thanks, Gisele Navarro.