By Matt Heinz, President of Heinz Marketing
“How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino, Dave Brock and Trish Bertuzzi) participated as well.
Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “How I Work” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.
This week we are pleased to feature Rachel Kramer who is the content manager for QASymphony, an SaaS company based out of Atlanta, Georgia that specializes in software testing, QA tools, and test case management. As content manager, Kramer has overseen the development and implementation of content for QASymphony’s award-winning digital marketing campaigns while helping to cultivate a professional culture that deeply values creativity, innovation, and collaboration.
Here in her own words is how she works:
Location: Atlanta, Georgia
Current computers: iMac
Current mobile devices: iPhone 7 Plus
What apps/software/tools can’t you live without? There are quite a few applications and tools I regularly incorporate into my professional work, and I’m not sure what I would do without the software that makes it possible to conduct campaign analyses or develop the budgets and forecasts for each marketing campaign.
What’s your workspace like? At QASymphony, we believe it is especially critical to foster a collaborative work environment, so my workspace is open and accessible to my colleagues in the marketing department as well as any other department within the company. It’s a fast-paced and energetic environment, which makes it a particularly enjoyable and productive workspace.
What’s your best time-saving shortcut or life hack? The fact that our offices are located right in Buckhead (which is essentially Atlanta’s epicenter) saves me a lot of time each day. Whether it is before, during, or after work, I can find whatever I might need within walking distance of the office.
What everyday thing are you better at than anybody else? In addition to being relentlessly optimistic, I have discovered that I possess a unique ability to start the “wave” at Braves, Hawks, and Falcons games — not to mention quite a few non-sporting events as well.
What’s your favorite to-do list manager? I’ve used quite a few different managers over the years, but I’m currently using Any.do as my to-do list manager.
What do you listen to while at work? It depends on my mood. Sometimes I just enjoy listening to the hum of the office, but I’m just as likely to be listening to Rachmaninoff or The Roots.
What are you currently reading? After reading the “March” trilogy by John Lewis, I decided to re-read his autobiography, “Walking With the Wind: A Memoir of the Movement.” Living in Atlanta — where Congressman Lewis’ district makes up about 75 percent of the city — these books are especially resonant and enlightening.
What’s your sleep routine like? Like many of my peers, the constant interaction with blue-light emitting digital devices requires specific strategies to help ensure I am able to follow a sleep routine that keeps me sharp during my waking hours. During the week I wake up early (around 5:30 am), and try to go to sleep by 9:30 pm each night. On the weekends I mostly keep the same hours, but there are times when I might sleep in a bit (rarely later than 8 am).
What’s the best advice you’ve ever received? Ask lots of questions and don’t hesitate to ask follow-up questions, even when you think you already know the answer.
Anything else you want to add? Atlanta is a wonderful city that is somehow truly underrated when compared to other major cities in the United States. Anyone who might be considering an opportunity that will bring them here should understand that Atlanta is on par with any other major US city and has so much to offer new residents.
Fill in the Blank: I’d love to see Atlanta Falcons coach Dan Quinn answer these questions: Why didn’t you run the ball more during the 2nd half?
Seriously though, I’d love to see Malcolm Gladwell answer a whole host of questions on social psychology and just about any other topic that would surely yield an interesting viewpoint I might not have otherwise considered.