In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week.

We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

In the meantime, here’s some of what we’re reading:

How Your Family Affects Creativity and Your Content Marketing Success
Justin P Lambert agrees content marketing requires a skill set that fuses creative and non-creative elements.  Check out his article to see what your family of origin has to do with your ability to do it well.

How to build your business with Content Marketing: a BS-free guide to Content Marketing Strategy
Ross Beard shares a guide created specifically for the small business owner or startup founder who wants an actionable look at how to grow their business with content marketing strategy.  Here’s a quick look at what he covers:  Step 1: Understanding your audience, Step 2: Developing a content strategy, Step 3: Creating compelling content, Step 4: Promoting content and increasing reach. Packed with great info. and examples.

6 Reasons Why Your Social Marketing Efforts Are Failing
Lewis Bertolucci knows we don’t always succeed and failure is nearly inevitable. He says, “If you do fail, fail smart, quickly and learn from it”.  Start by reading these six well laid out reasons social marketing sometimes fails and some key questions to ask.  

Value-Based Marketing: Sources of Content Inspiration
Michael Bird gives us some great sources of inspiration for quality content.  After all, No amount of SEO, keyword lacing, or fancy gimmicks can replace high-quality content.

The 3 Gifts of Content Marketing
Elyse Dupre puts it simply:  Content brings dialogue, emotion, and relevance to the brand-customer relationship.  I like how she frames these as gifts— check it out.  

8 Tips for Improving Open Rates for B2B Sales and Marketing Emails
Janelle Johnson explains how to put what we know works into practice for our customers.  No easy task.  These eight tips should help.

How to Use Forms for Lead Generation
James Patterson offers up a number of  best practices that will help you create user-friendly forms for lead generation that motivate individuals to hit the submit button – and after all, getting a submission is the first goal for any form.

Millennials Are Not Impressed With Your Content Marketing
So what do you do?  Dawn Papandrea Says “You’ll need to bring your A-game because millennials expect you to understand their needs, their preferences, and their passions. It’s all about them – they are a generation of selfie-takers, after all.” Take a look at some best practices for winning over Gen Y as well as some other content marketing thought leaders.

The Great Content Checklist: Tips, Tools, and Examples
I’m a fan of checklists.  Mike Murray has a great one here.  He says “If you want to produce great content, it’s time to leave ordinary in the dust”.  Use this checklist to affirm your current best practices for producing great content and try out some new ideas you can use to increase your content marketing success right away.

Today’s CMO: More Renaissance Man Than ‘Mad Man’
Don’t worry if you’ve never seen the TV show because, Jose Sanchez is talking about today’s CMO being more of a Renaissance Man.  Read it to see what he means.  He gives a great breakdown of the skills and traits affected by the turbulence of changes in this important role.  Included are five points worth reading and some nice graphics to illustrate his points.

Five B2B Marketing Trends for 2015 That You Can Put To Work Now
Liz Staplefoote says “We may have barely crossed into the second half of 2014, but if you want to have a big year in 2015, you should jump on your game plan now. As you lay the foundation of your 2015 marketing strategy, here are five marketing trends to give you a jump start on your big projects for the rest of this year and next.”   Back to school sales are already happening!  Crazy!  As fast as this year has gone, it’s a good idea to be looking ahead.  2015 will be here before you know it.