In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

In the meantime, here’s some of what we’re reading:

A busy executive’s guide to actually using social media
Social media can be such a strong tool because it lets you see what your customers and prospects are talking about. It can show you what they are really interested in. Great perspective from Mark Roberge.

Effective content marketing: 5 steps to track your efforts
Is your content marketing effective? Publishing endless amounts of content without taking any notice to your KPIs is not effective. Check out this 5-step approach from Michele Linn to get on the right track.

12 reasons to integrate visual content into your marketing campaigns [infographic]
The web is a highly cluttered place with lots of competition around every turn. To get people to notice your content, you have to make it memorable. Are you using the right visuals? Good stuff from Sam Kusinitz.

8 reasons why inside sales organizations fail
Lately, sales have been undergoing a huge shift from outside to inside sales. Setting up an inside sales organization isn’t always an easy task. Don’t set it up for failure and take advantage of these great tips from Josiane Feigon.

Why you clicked on that tweet: the psychology of Twitter engagement
Have you ever thought about the psychology of why you click on certain Twitter links versus other ones? Check out these interesting theories from Lanya Olmsted and see if you fall into one of the four psychological theories.

19 headline writing tips for more clickable, shareable blog posts
Have your headlines become an afterthought to your actual writing? Don’t let them sit on the back burner. What do you think entices your readers to look into your piece? Great point from Megan Marrs.

How to leverage trigger events for faster sales
There are some great opportunities that can arise from trigger events. Whether they are internal or external, it doesn’t matter. What is going on around you that can increase and expedite your sales? Interesting point from Jill Konrath.

Summertime blues: busting out of summer sales slumps with disruptive campaigns
A lot of interesting excuses come out from potential prospects during the summertime. Don’t let these excuses bring you down. Get creative with your approach. Awesome summertime campaign ideas from John Muehling.

How to double your marketing team without new hires
Save yourself 1,832 hours this year and use marketing automation. Check out how Josh Hill implemented marketing automation into his marketing efforts and how it benefited his sales team. Great stuff!