Brian Hansford“How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including  Anthony IannarinoDave Brock and Trish Bertuzzi) participated as well.

Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what have become the standard “How I Work” questions.  You can catch up on everyone we’ve featured thus far in the “How I Work” series here.

This week I’m really excited to feature our own Brian Hansford, who runs our marketing technology practice.  He’s a jack of all trades – marketing and otherwise – managing our growing tech practice and a wide variety of amazing clients while also contributing consistently to our blog, staying active with several marketing tech platform user groups and more.  He’s a father of two, and an avid photographer and hiker.

Suffice it to say (and I know from first-hand experience!) Brian gets a ton done.  Here in his own words is how he does it.

Location: Redmond, WA

Current computers: Toshiba Portege

Current mobile devices: iPhone 5s and Amazon Kindle

What apps/software/tools can’t you live without?  LinkedIn, Twitter, Evernote, Box,, Google Alerts, Newsle, Gmail, Instagram and VSCOcam (I’m a photo freak). I use a lot of apps and services to help me discover and share content with people I work with, clients, and my social network.

What’s your workspace like?  Really simple. A glass top desk and a small rolling file cabinet. I have a small good luck bamboo plant and a basic desk lamp that adds some interest. The less clutter I have, the better.

What’s your best time-saving shortcut or lifehack? Saying ‘no’ in order to focus on priorities. For about 8 years of my career I took on way too much and it had a significant impact on my family life and health. I’m honored and flattered at the professional and personal opportunities and projects that come up. But in the end it’s only fair to all involved to politely decline if I can’t engage the way that’s needed. Simple is good.

What everyday thing are you better at than anybody else? Professionally, I’m adept at designing business process workflows for marketing teams, which is why I love consulting for companies.  I can envision how people, content, technology and data must all work together for successful customer engagement. Personally, I’m a fairly solid pistol and rifle shooter and photographer.

What’s your favorite to-do list manager? Evernote and my Moleskine notebooks. Writing tasks in my notebooks helps me focus. I’m using Evernote more and more to help with task management.

What do you listen to while at work? I listen to everything. If there’s a good beat and strong bass line I’ll listen to it.  In a past life I was a band geek drummer and classically trained percussionist. My iTunes library is loaded with everything from alternative, classic rock, heavy metal, country, rap, classical electronic, and lots of 80’s songs.

What are you currently reading? “Beyond Pleasure and Pain – How Motivation Works” by E. Tory Higgins. I’m interested in the psychology and science behind human motivation. Fascinating read so far.

What’s your sleep routine like? I try to be asleep by 10:30 at the latest. Up at 5 am to go workout. I need my 7.

What’s the best advice you’ve ever received?  “Be the hero at the end of the year, not at the beginning.”  My father shared this business advice with me early in my career. The idea is that plans don’t mean squat without execution and effort.

Fill in the Blank: I’d love to see BLANK answer these questions. Beth Comstock, CMO at GE.