By Matt Heinz, President of Heinz Marketing
“How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino, Dave Brock and Trish Bertuzzi) participated as well.
Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what have become the standard “How I Work” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.
This week I’m really excited to feature Amanda Maksymiw (pronounced “Max-i-mew”), who runs content marketing for Lattice Engines. Lattice is one of the best examples of marketing technology companies today from a content and engagement perspective. They ran the highly successful #MktgNerd campaign last year and are in the midst of a similarly-original #MktgGenius campaign right now.
Amanda suffice it to say gets stuff done. Here in her own words is how she does it.
Location: Boston, MA
Current computers: 2 Macbook Pros – one personal, one professional. I have different stickers on them to easily tell them apart.
Current mobile devices: iPhone 6, iPad 3, Kindle
What apps/software/tools can’t you live without? Evernote to organize my life; Moleskine notebooks for taking notes and writing to do lists; Rain, Rain app to play relaxing sounds including numerous rain storm sounds to help me fall and stay asleep; Spotify to listen to music throughout the day; various social media tools to stay connected; Uber to get around everywhere.
What’s your workspace like? Quirky. I sit at a corner desk by a window in an open space with my teammates at Lattice Engines. The view is just of another building, but there’s a palm tree decal and a Flat Handley cutout stuck to the window. On my desk, I have a stack of my favorite marketing books, a bunch of new and used notebooks and a collection of elephants of various shapes, sizes and purposes (one is a home to a succulent).
What’s your best time-saving shortcut or lifehack? I block off a full day on my calendar every week to be my GSD (get shit done) day and try to avoid meetings at all costs on those days. Having a solid chunk of time to focus and get it done really helps me shorten my to-do list.
What everyday thing are you better at than anybody else? Planning what I want to get done each day. At my previous job, we used scrum, an agile-approach to software development, to plan out our weeks and projects. At times it was painful, but after four years of mapping out and estimating activities, I’m pretty good at planning and organizing.
What’s your favorite to-do list manager? Trusty pen and paper. I like being able to physically cross something off of a list.
What do you listen to while at work? I do like listening to music to help me focus, but exactly what depends on my mood or the task at hand. Sometimes it’s country, alternative, blues, pop, rap. I listen to nearly everything.
What are you currently reading? Yes Please by Amy Poehler; next up The Girl on the Train by Paula Hawkins
What’s your sleep routine like? I fluctuate between getting 6-8 hours a night. I recently tore my ACL and MCL, so I’ve been getting closer to 8 hours a night to avoid feeling like a worn out puppy in need of a nap throughout the day. I absolutely need some noise to fall asleep to (see about the Rain, Rain app above).
What’s the best advice you’ve ever received? Stop apologizing. Over the years, I developed the habit to apologize for everything, like it was a physical reaction of sorts. Someone once told me to stop doing that so much. It reduces the meaning when an apology is really needed and meant.
Fill in the Blank: I¹d love to see BLANK answer these questions. Brendan Cournoyer of Brainshark.