In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

In the meantime, here’s some of what we’re reading:

7 reasons you’re not getting ROI from your content
Creating and promoting the content isn’t enough to see the ROI you want. You have to analyze and optimize the content as well. Great tips, Diona Kidd.

The three biggest challenges of today’s sales reps
With the changes in the buyer’s over the last couple of years, the way we sell also has to change. However, not a lot of selling strategies have really been altered yet… Good stuff, Christopher Faust.

Awaken the dead! How to re-engage your audience with reactivation campaigns
Re-engaging with previous prospects who were interested is always a good idea because they weren’t ready before, but they might be ready now. Good analysis and techniques, Mike Stocker.

How to set your outsourced lead generation program up for success
You’ve done all of the prep and planning for your lead gen program. Now, how do you maintain its stability to keep you set up for long-term success? Good stuff, Dan McDade.

How to use Google Analytics to create more effective content
Usually, we look at Google Analytics for insight into our website’s SEO. But, it can also be used to dig deeper into ways we can create better content. Great ideas, Pam Neely.

8 ways to get more social shares without annoying readers
Understanding the psychology behind social sharing is key here. Take these great tips from Neil Patel and watch your engagement start to skyrocket.

The art and science of driving webinar registrations
Driving registrations for webinar is a challenge because our prospects are busier than ever. It’s hard enough to get people to read our emails… Good insight Mark Bornstein.

How to identify and fix friction on your landing pages
As marketers, we spend a lot of time getting prospects to websites. Don’t ruin those efforts with too much landing page friction making your prospects abandon your site. Good stuff, Andrea Francis.

People buy from people they like is myth
Just because someone likes you doesn’t mean they’re going to buy from you. Buyers are not in the “friend” business. Great article and reminder, Keenan.