“How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino, Dave Brock and Trish Bertuzzi) participated as well.
Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what have become the standard “How I Work” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.
This week I’m really excited to feature Elle Woulfe, one of the smartest people in B2B marketing and the new VP of Marketing for LookBookHQ. She’s a veteran direct marketer, having cut her teeth at Eloqua and Lattice Engines among other companies the martech space, plus generally a B2B marketing jack-of-all-trades – content, events, sales enablement, you name it. She’s also raising a family and sports one of the best senses of humor on the B2B circuit.
Elle suffice it to say gets stuff done. Here in her own words is how she does it.
Location: Essex, MA (35 miles north of Boston) & Toronto
Current computers: a delightfully tiny MacBook Air for work and a behemoth of an iMac (21.5 inch) for home
Current mobile devices: iPhone 5S (protected from toddler outbursts by a Lifeproof case) and iPad 3 (lovingly referred to as the coffee table computer)
What apps/software/tools can’t you live without? As a remote employee, Hipchat is mission critical. Evernote to make very important lists like: interesting cocktails and recipes with bacon, Uber (obviously), Waze (I’ve learned never to question Waze), Nike Running, Spotify, Instagram (cause I swear, my kid is really cute) and Houzz (I could live without that last one but then my taste in pillows wouldn’t be nearly as refined)
What’s your workspace like? At the moment, it’s a marble kitchen island surrounded by mason jars half filled with iced coffee and goldfish crackers. It’s got lots of big windows and looks out over a horse farm which is why I’m sitting here and not in my actual office which is akin to an episode of hoarders. Joking… it’s full of art and crafty stuff which are sometimes a bit distracting for me.
What’s your best time-saving shortcut or lifehack? Drink at least 15 cups of coffee a day. Kidding (sort of). Don’t put off the small stuff. Teams work more efficiently when managers are responsive. I try to give as much real time feedback as possible to avoid holding up other people’s progress…especially important for managing a remote team. “Done is better than perfect” has also served me well as a general philosophy. Oh.. and make ample use of the crock pot.
What everyday thing are you better at than anybody else? Being a smart ass. No really, I actually think this is an important life skill. I don’t take anything too seriously and I try not to get bogged down with the way things “should be.” I think this has helped me bring a lot of fun and humor to B2B marketing that is often missing and desperately needed.
What’s your favorite to-do list manager? Scrap of paper… can I say that? I also send myself emails with lists on pretty much a daily basis. I used Evernote for longer term stuff and then forget to look at it.
What do you listen to while at work? What don’t I listen to??? It’s like my grandmother and Ozzie Osbourne got together and created my playlist. I listen to NPR in the morning for the local news (until they’ve repeated it 3 times) and then I bounce around a lot – reggae on warm summer days, classic rock when I’m feeling nostalgic, I have an entire playlist of music by the Rat Pack and I’ve been known to crank up the holiday tunes well before Thanksgiving. My favorite band is LCD Soundsystem and usually create a Spotify station based on one of their songs at least once a day.
What are you currently reading? Just finished The Sense of an Ending by Julian Barnes. Brilliant. About to start Dead Wake by Erik Larson (he’s about the only non-fiction I read)
What’s your sleep routine like? I have a three year old so I tend to go to bed at like 8pm… sometimes I’ll stay up until 9:30. I’m really not joking. I’m in bed well before 11 and I’m up around 7 or a bit before. I need 8 hours, more if possible.
What’s the best advice you’ve ever received? Don’t be negative and don’t gossip. It detracts from your intelligence. Oh, and don’t read parenting websites.
Anything else you want to add? I’m not usually so slap happy but I just finished my 6th cup of coffee and it’s almost 5pm (or bedtime as I like to call it)
Fill in the Blank: I¹d love to see BLANK answer these questions. Ooooh, that’s a tough one. Jim Williams if you haven’t done him. He’s the only person who could possibly match my level of snark.