In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

In the meantime, here’s some of what we’re reading:

The Art of Story: How to Captivate an Audience
Get ready to blow your audience away with these easy tips on structuring your story and taking control of the audience’s energy through pacing yourself. Great tips, Michael Stelzner.

The Surprising Secret to Becoming a Better Salesperson
There are many challenges that salespeople face in this current climate. Now prospects do their own research before thinking to contact sales. This article can help you add value to your sales strategy. Thank you for this post, Dorie Clark.

What Isn’t Being Said
There can be truth in the silence, listening for what is not being said is not paranoia. It’s a skill to perceive other’s thoughts. Great points, Anthony Iannario.

5 Lessons Young Entrepreneurs Mostly Learn the Hard Way
Sometimes we struggle taking advice from others when we are young, but you will thank yourself later for taking the right advice from people who have been in your shoes. Wonderful insights, Kimanzi Constable.

I Have Seen the Enemy in Action—Alas, it is Me
The biggest critic you will ever have, the one who always brings you down, the biased mind full of negative thoughts, is yourself. Discover how to train your thoughts to lift you up in this great article. Thank you, Robert Terson.

3 Things your CEO wants from You
Are you the ultimate corporate cheerleader? The best team-player? Or maybe the most committed? Here are some tips for how to be your CEO’s ideal employee. Great list, Sean Burke.

How to Structure Your Business Blog Posts to Maximize Conversions
Some write to express their thoughts, others may want to watch the social shares build, but your business needs a post that heightens the ROI. Hitting the reader’s pain points and providing solutions make your content valuable and worth responding to the Call To Action. Awesome tips, Alex Bashinsky.

Lucky Seven! 7 Elements to A/B Test in Your Digital Ads
A/B testing should be one of your top priorities when making any sort of ad, email, landing page, etc. Backi up your final choice with solid evidence that it attracts the most attention. Divya Dutt.