Over the past two days, I was honored to join a handful of CEB analysts (including the authors of both The Challenger Sale and The Challenger Customer) as well as sales & marketing thought leaders from throughout North America. Our time included an intense set of discussions, debates, research briefings and more all focused on how to help B2B organizations worldwide increase effectiveness, efficiency and results.
Below are many of my tweeted highlights during the event (thx to Storify for making this drag-and-drop easy!), as well as a handful from others in the room. The content presented & discussed was too good to leave only in the hashtag feed. Enjoy!