By Matt Heinz, President of Heinz Marketing
“How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino, Dave Brock and Trish Bertuzzi) participated as well.
Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what have become the standard “How I Work” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.
This week I’m thrilled to feature John Dering, Director, Marketing Programs at Demandbase. John is a rare breed of marketer who started his career in sales (as a rep and eventually an inside sales manager) then made the jump to marketing and demand generation.
John is also an accomplished bassist, currently playing for Evan Lanam & The Live Oaks, a San Francisco-based Americana/folk/soul band.
Suffice it to say, John gets stuff done. Here in his own words is how he does it.
Location: San Francisco, CAa
Current computers: MacBook Pro w/ supped up processing & graphics (I like things to go fast and look good)
Current mobile devices: iPhone 6s (but try not to let my phone boss me around and tell me what to do. I prefer to tell it what I want it to do)
What apps/software/tools can’t you live without? Eloqua, Adobe CS6, LookBookHQ, Demandbase (of course!), SpiderBook, SFDC, #Slack, Box, Excel, PowerPoint, Evernote, Google Analytics
What’s your workspace like? I run 2 screens at my desk – one being my laptop, the other a monitor. It makes me feel like I’m behind the console of a spaceship sometimes. My desk can get cluttered with direct mail pieces and books – but I do a quarterly purge to make space for notebooks, pens and other necessities such as a phone or punching bag. I have a few pics of my wife to remind me of how lucky a guy I am.
What’s your best time-saving shortcut or lifehack? Work when you work, play when you play. A good balance is key to being able to roll with the punches.
What everyday thing are you better at than anybody else? Well, I’m definitely not the best at anything, which is what keeps me motivated to always be better. But I’d have to say that I’m pretty good at operational functions helping me plan and avoid obstacles before they arise.
What’s your favorite to-do list manager? Evernote
What do you listen to while at work? Paul Simon, Nathaniel Rateliff & the Night Sweats, Phish, WSP, Grateful Dead
What are you currently reading? Barbarian Days – A Surfing Life
What’s your sleep routine like? I spent a good portion of my life not sleeping, so these days I try to get as much as possible. I go to bed early and wake up early. I love silence in the morning and hearing the natural sounds of the world – especially watching the sun rise for a surf session with great companions like dolphins and whales.
What’s the best advice you’ve ever received? Take it one step at a time and only bite off what you can chew. Oh, and don’t eat yellow snow!
Anything else you want to add? I believe that you are not defined by what you say, but what you do. Being great at your career is important but so is being a great person. Being passionate about yourself and what you do, in and out of the office, and allowing that energy to permeate across all your interactions with others is what I believe leads to true success. In my experience there’s no better reward than seeing others succeed. Hence my next response is probably very predictable…
Fill in the Blank: I¹d love to see BLANK answer these questions.
Blank = Siddhartha Gautama